1.0Whiplashhttps://whiplash.brandsmith.es/en/Francesca Cordidohttps://whiplash.brandsmith.es/en/author/fcordido/rich600338<blockquote class="wp-embedded-content" data-secret="rMFK8qw7jl"><a href="https://whiplash.brandsmith.es/en/levis-advertising-bet/">Levi’s advertising bet</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://whiplash.brandsmith.es/en/levis-advertising-bet/embed/#?secret=rMFK8qw7jl" width="600" height="338" title="“Levi’s advertising bet” — Whiplash" data-secret="rMFK8qw7jl" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script> /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); //# sourceURL=https://whiplash.brandsmith.es/wp-includes/js/wp-embed.min.js </script> https://whiplash.brandsmith.es/wp-content/uploads/2021/05/whiplash-no202.jpg1024612Whiplash Team, 7th May 2021 Levi’s advertising bet The target of the Levi’s new campaign, aimed primarily at Zillennials, is to underline the need for sustainable fashion and responsible consumption, as opposed to the rise of fast fashion. With the message that it is more important to help the planet than to sell a lot, […]