{"id":33610,"date":"2017-02-16T09:13:19","date_gmt":"2017-02-16T08:13:19","guid":{"rendered":"https:\/\/whiplash.brandsmith.es\/home\/"},"modified":"2022-02-11T12:30:18","modified_gmt":"2022-02-11T11:30:18","slug":"home","status":"publish","type":"page","link":"https:\/\/whiplash.brandsmith.es\/en\/","title":{"rendered":"Home"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"33610\" class=\"elementor elementor-33610 elementor-36\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-280d92f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"280d92f\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-371023b\" data-id=\"371023b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a5c5dfb elementor-widget elementor-widget-heading\" data-id=\"a5c5dfb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 20-12-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h4 class=\"elementor-heading-title elementor-size-default\">We are a branding and advisory firm that helps forward-thinking organisations project purpose through brand and performance. Whiplash is our blog and we publish posts about branding, sustainability and business every week.<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2fb4962 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2fb4962\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b3f6ed3\" data-id=\"b3f6ed3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-727f340 elementor-widget elementor-widget-heading\" data-id=\"727f340\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">New posts<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-96c3f8e elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-widget elementor-widget-posts\" data-id=\"96c3f8e\" data-element_type=\"widget\" data-settings=\"{&quot;classic_columns&quot;:&quot;3&quot;,&quot;classic_columns_tablet&quot;:&quot;2&quot;,&quot;classic_columns_mobile&quot;:&quot;1&quot;,&quot;classic_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:35,&quot;sizes&quot;:[]},&quot;classic_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/whiplash.brandsmith.es\/wp-content\/plugins\/elementor-pro\/assets\/css\/widget-posts.min.css\">\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-36527 post type-post status-publish format-standard has-post-thumbnail hentry category-branding tag-branding-en-en tag-business-2 tag-incertidumbre tag-marcas-en-2 tag-negocio-en tag-purpose tag-uncertanty tag-vuca\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/whiplash.brandsmith.es\/en\/brands-in-times-of-uncertainty-design-resilience-and-adaptation\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img fetchpriority=\"high\" decoding=\"async\" width=\"300\" height=\"179\" src=\"https:\/\/whiplash.brandsmith.es\/wp-content\/uploads\/2025\/08\/Whiplash_380-1-300x179.jpg\" class=\"attachment-medium size-medium wp-image-36510\" alt=\"\" srcset=\"https:\/\/whiplash.brandsmith.es\/wp-content\/uploads\/2025\/08\/Whiplash_380-1-300x179.jpg 300w, https:\/\/whiplash.brandsmith.es\/wp-content\/uploads\/2025\/08\/Whiplash_380-1-768x459.jpg 768w, https:\/\/whiplash.brandsmith.es\/wp-content\/uploads\/2025\/08\/Whiplash_380-1.jpg 1024w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/whiplash.brandsmith.es\/en\/brands-in-times-of-uncertainty-design-resilience-and-adaptation\/\" >\n\t\t\t\tBrands in times of uncertainty: design, resilience and adaptation\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t26\/12\/2025\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-36515 post type-post status-publish format-standard has-post-thumbnail hentry category-branding category-purpose tag-branding-en-en tag-marcas-en-2 tag-negocio-en tag-proposito-en\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/whiplash.brandsmith.es\/en\/branding-without-purpose-is-just-pretty-design\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"300\" height=\"179\" src=\"https:\/\/whiplash.brandsmith.es\/wp-content\/uploads\/2025\/08\/Whiplash_379-2-300x179.jpg\" class=\"attachment-medium size-medium wp-image-36508\" alt=\"\" srcset=\"https:\/\/whiplash.brandsmith.es\/wp-content\/uploads\/2025\/08\/Whiplash_379-2-300x179.jpg 300w, https:\/\/whiplash.brandsmith.es\/wp-content\/uploads\/2025\/08\/Whiplash_379-2-768x459.jpg 768w, https:\/\/whiplash.brandsmith.es\/wp-content\/uploads\/2025\/08\/Whiplash_379-2.jpg 1024w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/whiplash.brandsmith.es\/en\/branding-without-purpose-is-just-pretty-design\/\" >\n\t\t\t\tBranding without purpose is just pretty design\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t12\/12\/2025\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-36502 post type-post status-publish format-standard has-post-thumbnail hentry category-branding category-contenidos-en category-contents category-uncategorized tag-branding-en-en tag-brands-2 tag-business-2 tag-influencers-en tag-marcas-en-2 tag-negocio-en\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/whiplash.brandsmith.es\/en\/micro-influencers-and-communities-the-new-territory-of-participatory-branding\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"300\" height=\"179\" src=\"https:\/\/whiplash.brandsmith.es\/wp-content\/uploads\/2025\/08\/Whiplash_378-2-300x179.jpg\" class=\"attachment-medium size-medium wp-image-36490\" alt=\"\" srcset=\"https:\/\/whiplash.brandsmith.es\/wp-content\/uploads\/2025\/08\/Whiplash_378-2-300x179.jpg 300w, https:\/\/whiplash.brandsmith.es\/wp-content\/uploads\/2025\/08\/Whiplash_378-2-768x459.jpg 768w, https:\/\/whiplash.brandsmith.es\/wp-content\/uploads\/2025\/08\/Whiplash_378-2.jpg 1024w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/whiplash.brandsmith.es\/en\/micro-influencers-and-communities-the-new-territory-of-participatory-branding\/\" >\n\t\t\t\tMicro-influencers and communities: the new territory of participatory branding\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t28\/11\/2025\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5880db9 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5880db9\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-d01d08f\" data-id=\"d01d08f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5f94d9d elementor-widget elementor-widget-heading\" data-id=\"5f94d9d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Improve your Online Branding!<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-00300af elementor-widget elementor-widget-heading\" data-id=\"00300af\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Now is the best moment to start.<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-fa1db0d\" data-id=\"fa1db0d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2912373 elementor-align-center elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"2912373\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"https:\/\/digitalbranding.brandsmith.es\/en\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon elementor-align-icon-right\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-list-alt\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Check our plans<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-361fea3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"361fea3\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-35462d2\" data-id=\"35462d2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5c8c634 elementor-widget elementor-widget-heading\" data-id=\"5c8c634\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Our favorites<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ca44cfc elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-widget elementor-widget-posts\" data-id=\"ca44cfc\" data-element_type=\"widget\" data-settings=\"{&quot;classic_columns&quot;:&quot;3&quot;,&quot;classic_columns_tablet&quot;:&quot;2&quot;,&quot;classic_columns_mobile&quot;:&quot;1&quot;,&quot;classic_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:35,&quot;sizes&quot;:[]},&quot;classic_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-34286 post type-post status-publish format-standard has-post-thumbnail hentry category-branding category-favorites\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/whiplash.brandsmith.es\/en\/the-brand-the-most-valuable-intangible-asset\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"179\" src=\"https:\/\/whiplash.brandsmith.es\/wp-content\/uploads\/2020\/11\/whiplash-no180-300x179.jpg\" class=\"attachment-medium size-medium wp-image-34515\" alt=\"\" srcset=\"https:\/\/whiplash.brandsmith.es\/wp-content\/uploads\/2020\/11\/whiplash-no180-300x179.jpg 300w, https:\/\/whiplash.brandsmith.es\/wp-content\/uploads\/2020\/11\/whiplash-no180-768x459.jpg 768w, https:\/\/whiplash.brandsmith.es\/wp-content\/uploads\/2020\/11\/whiplash-no180.jpg 1024w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/whiplash.brandsmith.es\/en\/the-brand-the-most-valuable-intangible-asset\/\" >\n\t\t\t\tThe brand, the most valuable intangible asset\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t20\/11\/2020\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-34303 post type-post status-publish format-standard has-post-thumbnail hentry category-branding category-favorites\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/whiplash.brandsmith.es\/en\/speak-to-me-and-ill-tell-you-what-youre-like\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"179\" src=\"https:\/\/whiplash.brandsmith.es\/wp-content\/uploads\/2021\/04\/whiplash-no197-300x179.jpg\" class=\"attachment-medium size-medium wp-image-34444\" alt=\"\" srcset=\"https:\/\/whiplash.brandsmith.es\/wp-content\/uploads\/2021\/04\/whiplash-no197-300x179.jpg 300w, https:\/\/whiplash.brandsmith.es\/wp-content\/uploads\/2021\/04\/whiplash-no197-768x459.jpg 768w, https:\/\/whiplash.brandsmith.es\/wp-content\/uploads\/2021\/04\/whiplash-no197.jpg 1024w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/whiplash.brandsmith.es\/en\/speak-to-me-and-ill-tell-you-what-youre-like\/\" >\n\t\t\t\tSpeak to me, and I&#8217;ll tell you what you\u2019re like\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t02\/04\/2021\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-34330 post type-post status-publish format-standard has-post-thumbnail hentry category-branding category-favorites\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/whiplash.brandsmith.es\/en\/four-simple-steps-to-maintain-brand-consistency\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"179\" src=\"https:\/\/whiplash.brandsmith.es\/wp-content\/uploads\/2022\/02\/whiplash-no234-300x179.jpg\" class=\"attachment-medium size-medium wp-image-34332\" alt=\"\" srcset=\"https:\/\/whiplash.brandsmith.es\/wp-content\/uploads\/2022\/02\/whiplash-no234-300x179.jpg 300w, https:\/\/whiplash.brandsmith.es\/wp-content\/uploads\/2022\/02\/whiplash-no234-768x459.jpg 768w, https:\/\/whiplash.brandsmith.es\/wp-content\/uploads\/2022\/02\/whiplash-no234.jpg 1024w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/whiplash.brandsmith.es\/en\/four-simple-steps-to-maintain-brand-consistency\/\" >\n\t\t\t\tFour simple steps to maintain brand consistency\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t04\/02\/2022\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1870f32 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1870f32\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-c17e506\" data-id=\"c17e506\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9488525 elementor-widget elementor-widget-heading\" data-id=\"9488525\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Do you like our blog? Then you'll love our website<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-ffb516f\" data-id=\"ffb516f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c9b70eb elementor-align-center elementor-widget elementor-widget-button\" data-id=\"c9b70eb\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/brandsmith.es\/en\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon elementor-align-icon-right\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-arrow-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"elementor-button-text\">See our website<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-681da52 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"681da52\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-59bb289\" data-id=\"59bb289\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8af8013 elementor-widget elementor-widget-heading\" data-id=\"8af8013\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Do you want to read about branding?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fdffac4 elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-widget elementor-widget-posts\" data-id=\"fdffac4\" data-element_type=\"widget\" data-settings=\"{&quot;classic_columns&quot;:&quot;3&quot;,&quot;classic_columns_tablet&quot;:&quot;2&quot;,&quot;classic_columns_mobile&quot;:&quot;1&quot;,&quot;classic_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:35,&quot;sizes&quot;:[]},&quot;classic_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-34305 post type-post status-publish format-standard has-post-thumbnail hentry category-branding\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/whiplash.brandsmith.es\/en\/improvement-of-brand-reputation-in-tough-times\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"179\" src=\"https:\/\/whiplash.brandsmith.es\/wp-content\/uploads\/2021\/04\/whiplash-no199-300x179.jpg\" class=\"attachment-medium size-medium wp-image-34435\" alt=\"\" srcset=\"https:\/\/whiplash.brandsmith.es\/wp-content\/uploads\/2021\/04\/whiplash-no199-300x179.jpg 300w, https:\/\/whiplash.brandsmith.es\/wp-content\/uploads\/2021\/04\/whiplash-no199-768x459.jpg 768w, https:\/\/whiplash.brandsmith.es\/wp-content\/uploads\/2021\/04\/whiplash-no199.jpg 1024w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/whiplash.brandsmith.es\/en\/improvement-of-brand-reputation-in-tough-times\/\" >\n\t\t\t\tImprovement of brand reputation in tough times\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t16\/04\/2021\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-36194 post type-post status-publish format-standard has-post-thumbnail hentry category-branding category-business tag-ai tag-branding-en-en tag-brands-2 tag-business-2 tag-digital tag-ia-en tag-purpose tag-realidad-aumentada-en tag-redes-sociales-en tag-social-media tag-virtual-reality tag-vr\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/whiplash.brandsmith.es\/en\/the-evolution-of-branding-in-the-digital-age\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"179\" src=\"https:\/\/whiplash.brandsmith.es\/wp-content\/uploads\/2024\/10\/Whiplash_351_Branding-digital-3-300x179.jpg\" class=\"attachment-medium size-medium wp-image-36192\" alt=\"\" srcset=\"https:\/\/whiplash.brandsmith.es\/wp-content\/uploads\/2024\/10\/Whiplash_351_Branding-digital-3-300x179.jpg 300w, https:\/\/whiplash.brandsmith.es\/wp-content\/uploads\/2024\/10\/Whiplash_351_Branding-digital-3-768x459.jpg 768w, https:\/\/whiplash.brandsmith.es\/wp-content\/uploads\/2024\/10\/Whiplash_351_Branding-digital-3.jpg 1024w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/whiplash.brandsmith.es\/en\/the-evolution-of-branding-in-the-digital-age\/\" >\n\t\t\t\tThe evolution of branding in the digital age\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t18\/10\/2024\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-35297 post type-post status-publish format-standard has-post-thumbnail hentry category-branding category-purpose tag-branding-en-en tag-marcas-en-2 tag-negocio-en tag-proposito-en\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/whiplash.brandsmith.es\/en\/the-brand-an-intangible-and-strategic-asset\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"179\" src=\"https:\/\/whiplash.brandsmith.es\/wp-content\/uploads\/2023\/01\/Blog_BS59_Brand-barometer-300x179.jpg\" class=\"attachment-medium size-medium wp-image-35295\" alt=\"\" srcset=\"https:\/\/whiplash.brandsmith.es\/wp-content\/uploads\/2023\/01\/Blog_BS59_Brand-barometer-300x179.jpg 300w, https:\/\/whiplash.brandsmith.es\/wp-content\/uploads\/2023\/01\/Blog_BS59_Brand-barometer-768x459.jpg 768w, https:\/\/whiplash.brandsmith.es\/wp-content\/uploads\/2023\/01\/Blog_BS59_Brand-barometer.jpg 1024w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/whiplash.brandsmith.es\/en\/the-brand-an-intangible-and-strategic-asset\/\" >\n\t\t\t\tThe brand, an intangible and strategic asset\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t24\/01\/2023\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c6f8ccd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c6f8ccd\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f1e8b8c\" data-id=\"f1e8b8c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9ba9065 elementor-widget elementor-widget-heading\" data-id=\"9ba9065\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">About sustainability?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5573aaf elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-widget elementor-widget-posts\" data-id=\"5573aaf\" data-element_type=\"widget\" data-settings=\"{&quot;classic_columns&quot;:&quot;3&quot;,&quot;classic_columns_tablet&quot;:&quot;2&quot;,&quot;classic_columns_mobile&quot;:&quot;1&quot;,&quot;classic_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:35,&quot;sizes&quot;:[]},&quot;classic_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-35325 post type-post status-publish format-standard has-post-thumbnail hentry category-responsible-consumption category-sustainability tag-brands-2 tag-consumption-2 tag-resposible-consumption tag-sustainability-2\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/whiplash.brandsmith.es\/en\/consumers-prefer-sustainable-products\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"179\" src=\"https:\/\/whiplash.brandsmith.es\/wp-content\/uploads\/2023\/02\/Whiplash_277_Producto-sostenible-2-300x179.jpg\" class=\"attachment-medium size-medium wp-image-35324\" alt=\"\" srcset=\"https:\/\/whiplash.brandsmith.es\/wp-content\/uploads\/2023\/02\/Whiplash_277_Producto-sostenible-2-300x179.jpg 300w, https:\/\/whiplash.brandsmith.es\/wp-content\/uploads\/2023\/02\/Whiplash_277_Producto-sostenible-2-768x459.jpg 768w, https:\/\/whiplash.brandsmith.es\/wp-content\/uploads\/2023\/02\/Whiplash_277_Producto-sostenible-2.jpg 1024w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/whiplash.brandsmith.es\/en\/consumers-prefer-sustainable-products\/\" >\n\t\t\t\tConsumers prefer sustainable products\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t10\/02\/2023\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-36254 post type-post status-publish format-standard has-post-thumbnail hentry category-brandsmith-en category-sustainability tag-branding-en-en tag-business-2 tag-christopher-smith-en tag-pefc-en tag-sustainability-2\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/whiplash.brandsmith.es\/en\/celebrating-25-years-of-pefc\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"179\" src=\"https:\/\/whiplash.brandsmith.es\/wp-content\/uploads\/2024\/11\/Whiplash_356_PEFC-25-Aniversario-300x179.jpg\" class=\"attachment-medium size-medium wp-image-36249\" alt=\"\" srcset=\"https:\/\/whiplash.brandsmith.es\/wp-content\/uploads\/2024\/11\/Whiplash_356_PEFC-25-Aniversario-300x179.jpg 300w, https:\/\/whiplash.brandsmith.es\/wp-content\/uploads\/2024\/11\/Whiplash_356_PEFC-25-Aniversario-768x459.jpg 768w, https:\/\/whiplash.brandsmith.es\/wp-content\/uploads\/2024\/11\/Whiplash_356_PEFC-25-Aniversario.jpg 1024w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/whiplash.brandsmith.es\/en\/celebrating-25-years-of-pefc\/\" >\n\t\t\t\tCelebrating 25 Years of PEFC\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t22\/11\/2024\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-36109 post type-post status-publish format-standard has-post-thumbnail hentry category-branding category-business category-sustainability tag-branding-en-en tag-business-2 tag-coca-cola-en tag-coca-cola-olympic-games tag-juegos-olimpicos-en tag-juegos-olimpicos-coca-cola-en tag-marcas tag-negocio-en tag-olympic-games tag-olympic-games-paris-2024 tag-proposito-en tag-purpose tag-sustainability-2\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/whiplash.brandsmith.es\/en\/coca-cola-olympic-the-magic-of-hugs\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"179\" src=\"https:\/\/whiplash.brandsmith.es\/wp-content\/uploads\/2024\/07\/Whiplash_343_Cocacola-300x179.jpg\" class=\"attachment-medium size-medium wp-image-36108\" alt=\"\" srcset=\"https:\/\/whiplash.brandsmith.es\/wp-content\/uploads\/2024\/07\/Whiplash_343_Cocacola-300x179.jpg 300w, https:\/\/whiplash.brandsmith.es\/wp-content\/uploads\/2024\/07\/Whiplash_343_Cocacola-768x459.jpg 768w, https:\/\/whiplash.brandsmith.es\/wp-content\/uploads\/2024\/07\/Whiplash_343_Cocacola.jpg 1024w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/whiplash.brandsmith.es\/en\/coca-cola-olympic-the-magic-of-hugs\/\" >\n\t\t\t\tCoca-Cola Olympic: the magic of hugs\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t19\/07\/2024\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7ffcdf3 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"7ffcdf3\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f8a1cec\" data-id=\"f8a1cec\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0a8455b elementor-align-justify elementor-widget elementor-widget-button\" data-id=\"0a8455b\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-xl\" href=\"https:\/\/whiplash.brandsmith.es\/posts\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">We have more posts in here<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>We are a branding and advisory firm that helps forward-thinking organisations project purpose through brand and performance. Whiplash is our blog and we publish posts<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-33610","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Home - Whiplash<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/whiplash.brandsmith.es\/en\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Home - Whiplash\" \/>\n<meta property=\"og:description\" content=\"We are a branding and advisory firm that helps forward-thinking organisations project purpose through brand and performance. 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