{"id":33720,"date":"2022-01-28T10:51:08","date_gmt":"2022-01-28T09:51:08","guid":{"rendered":"https:\/\/brandsmith.es\/lecturas-indispensables-enero-2022\/"},"modified":"2022-02-04T09:08:35","modified_gmt":"2022-02-04T08:08:35","slug":"best-reads-january-2022","status":"publish","type":"post","link":"https:\/\/whiplash.brandsmith.es\/en\/best-reads-january-2022\/","title":{"rendered":"Best reads January 2022"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\" id=\"whiplash-team-january-28th-2022\">Whiplash Team, January 28<sup>th<\/sup> 2022<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"best-reads-january-2022\">Best reads January 2022<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"here-we-share-a-short-selection-of-reads-for-brand-lovers-like-you-to-enjoy-over-the-weekend\">Here we share a short selection of reads for brand lovers like you to enjoy over the weekend.<\/h4>\n\n\n\n<p><strong><a href=\"https:\/\/www.brandingmag.com\/2022\/01\/14\/do-sonic-logos-actually-work\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Do Sonic Logos Work?<\/strong><\/a><\/strong><\/p>\n\n\n\n<p>Companies invest a lot of money on finding their sonic identity. Now, research shows that sonic logos that are correctly recognized by consumers makes a brand more valuable and drive consumer purchase intent by 5% on average. (EN)<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/www.puromarketing.com\/88\/35990\/conocimiento-comunicacion-proposito-desafios-marketing-relacional-2022.html\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Knowledge, communication and purpose: 3 challenges of relationship marketing in 2022<\/strong><\/a><\/strong><\/p>\n\n\n\n<p>Puromarketing explores in this article how connecting with consumers in a 360\u00ba communication basis will allow brands to reach the goal of attracting their audiences to the physical point of sale, web or e-commerce platform. (ES)<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/www.brandingstrategyinsider.com\/5-keys-to-growing-a-new-brand\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Five keys to growing a new brand<\/strong><\/a><\/strong><\/p>\n\n\n\n<p>Branding Strategy Insider provides in this article some clues on how to position and grow a new brand. (EN)<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/cincodias.elpais.com\/cincodias\/2022\/01\/17\/fortunas\/1642447149_832348.html\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>The &#8216;Djokovic case&#8217; puts brands on alert<\/strong><\/a><\/strong><\/p>\n\n\n\n<p>The sponsors of the tennis player Novak Djokovic, in this case, Lacoste, also \u201cputs &nbsp;the player in quarantine\u201d after the events that occurred in Australia. The brands associated with the player study how his attitude will affect them. (ES)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Whiplash Team, January 28th 2022 Best reads January 2022 Here we share a short selection of reads for brand lovers like you to enjoy over the weekend. Do Sonic Logos Work? Companies invest a lot of money on finding their sonic identity. Now, research shows that sonic logos that are correctly recognized by consumers makes [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":33724,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[266],"tags":[],"class_list":["post-33720","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-reads"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Best reads January 2022 - Whiplash<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/whiplash.brandsmith.es\/en\/best-reads-january-2022\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Best reads January 2022 - Whiplash\" \/>\n<meta property=\"og:description\" content=\"Whiplash Team, January 28th 2022 Best reads January 2022 Here we share a short selection of reads for brand lovers like you to enjoy over the weekend. 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