{"id":34288,"date":"2020-12-04T09:05:03","date_gmt":"2020-12-04T08:05:03","guid":{"rendered":"https:\/\/whiplash.brandsmith.es\/?p=34288"},"modified":"2022-02-07T12:59:49","modified_gmt":"2022-02-07T11:59:49","slug":"best-reads-november-2020","status":"publish","type":"post","link":"https:\/\/whiplash.brandsmith.es\/en\/best-reads-november-2020\/","title":{"rendered":"Best reads November 2020"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\" id=\"whiplash-team-4th-december-2020\">Whiplash Team, 4<sup>th<\/sup> December 2020<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"best-reads-november-2020\">Best reads November 2020<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"here-s-a-brief-selection-of-readings-for-brand-enthusiasts-like-you-to-enjoy-during-the-long-weekend-ahead\">Here\u2019s a brief selection of readings for brand enthusiasts like you to enjoy during the long weekend ahead!<\/h4>\n\n\n\n<p><a href=\"https:\/\/www.brandingmag.com\/2020\/04\/21\/brands-in-the-boardroom-the-business-side-of-branding\/\"><strong>The business and the brand<\/strong><\/a><\/p>\n\n\n\n<p>Marc Cloosterman, consultant in strategic brand management, explores in a trilogy of articles entitled &#8220;Brands in the Boardroom&#8221; how the brand is perceived by the boards of directors of companies. The first article, \u201c<a href=\"https:\/\/www.brandingmag.com\/2020\/04\/21\/brands-in-the-boardroom-the-business-side-of-branding\/\">The business side of the brand<\/a>\u201d, examines the reasons why the brand is generally not taken into account as an asset and provides some advice on how to approach the brand from a logical point of view and not as creativity; the second, &#8220;<a href=\"https:\/\/www.brandingmag.com\/2020\/06\/30\/brands-in-the-boardroom-ii-financial-engineering-for-brands\/\">Financial engineering for brands<\/a>&#8221; immerses itself in the financial valuation of brands; and the last, &#8220;<a href=\"https:\/\/www.brandingmag.com\/2020\/09\/29\/brands-in-the-boardroom-iii-the-future-of-brand-management\/\">The future of brand management<\/a>&#8220;, offers a vision of the disruptive trends of today and their impact on brands. (EN)<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/www.puromarketing.com\/13\/34564\/nuevo-dano-colateral-crisis-seran-marcas-grandes-empresas-quedaran-solo.html\">Fewer but more relevant brands<\/a><\/strong><\/p>\n\n\n\n<p>PuroMarketing analyses the effect that the crisis caused by the pandemic will have on large companies and foresees that these &#8220;will cleanse their portfolios and not all brands, no matter how old they are, will continue for another year.&#8221; (SP)<\/p>\n\n\n\n<p><a href=\"https:\/\/www.brandingstrategyinsider.com\/10-ways-to-reimagine-your-brand\/#.X8YqB2hKjIU\"><strong>Re-imagining the brand to stay in the spotlight<\/strong><\/a><\/p>\n\n\n\n<p>2020 has been a difficult year for everyone and it has served to remind companies and brands that being a constant source of value is a never-ending job. This article offers 10 ways to rethink how to stay relevant to users and consumers. (EN)<\/p>\n\n\n\n<p><a href=\"https:\/\/www.reasonwhy.es\/actualidad\/balenciaga-crea-videojuego-nueva-coleccion-otono-invierno\"><strong>Haute couture video games<\/strong><\/a><\/p>\n\n\n\n<p>The pandemic has forced brands to rethink how they present their products. Many choose to do it on-line instead of organizing face-to-face events. The luxury market is no exception, and the fashion brand Balenciaga has released the official trailer for its on-line video game <a href=\"https:\/\/www.youtube.com\/channel\/UC08-C3TjnbKb6MPnfJd3IVQ\">Afterworld: The Age of Tomorrow<\/a>, which will be launched on December 6<sup>th<\/sup> to promote its new Fall \/ Winter 2021 collection. The trailer is already available for those who want a peek. (SP)<\/p>\n\n\n\n<p><a href=\"https:\/\/www.mckinsey.com\/featured-insights\/future-of-work\/whats-next-for-remote-work-an-analysis-of-2000-tasks-800-jobs-and-nine-countries\"><strong>The future of telecommuting<\/strong><\/a><\/p>\n\n\n\n<p>The consultancy firm McKinsey looks at the evolution of remote work after the pandemic. According to the study, which includes nine countries and 800 types of jobs, more than 20% of the workforce could work remotely three to five days a week and be more effective than if they did it from an office, and the consequent impact on urban economies, transport, and consumption. (EN)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Whiplash Team, 4th December 2020 Best reads November 2020 Here\u2019s a brief selection of readings for brand enthusiasts like you to enjoy during the long weekend ahead! The business and the brand Marc Cloosterman, consultant in strategic brand management, explores in a trilogy of articles entitled &#8220;Brands in the Boardroom&#8221; how the brand is perceived [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":34506,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[266],"tags":[],"class_list":["post-34288","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-reads"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Best reads November 2020 - Whiplash<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/whiplash.brandsmith.es\/en\/best-reads-november-2020\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Best reads November 2020 - Whiplash\" \/>\n<meta property=\"og:description\" content=\"Whiplash Team, 4th December 2020 Best reads November 2020 Here\u2019s a brief selection of readings for brand enthusiasts like you to enjoy during the long weekend ahead! 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