{"id":34755,"date":"2022-02-25T10:30:00","date_gmt":"2022-02-25T09:30:00","guid":{"rendered":"https:\/\/whiplash.brandsmith.es\/?p=34755"},"modified":"2022-02-22T13:42:44","modified_gmt":"2022-02-22T12:42:44","slug":"best-reads-february-2022","status":"publish","type":"post","link":"https:\/\/whiplash.brandsmith.es\/en\/best-reads-february-2022\/","title":{"rendered":"Best reads February 2022"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\" id=\"whiplash-team-25th-february-2022\">Whiplash Team, 25<sup>th<\/sup> February 2022<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"best-reads-february-2022\">Best reads February 2022<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"here-we-propose-a-short-selection-of-the-best-reads-of-the-month-for-brand-lovers-like-you-to-enjoy-over-the-weekend\">Here we propose a short selection of the best reads of the month for brand lovers like you to enjoy over the weekend.<\/h4>\n\n\n\n<p><strong><a href=\"https:\/\/www.brandingmag.com\/scott-couvillon\/will-the-rebrand-be-cosmetic-or-holistic\/\">Will Rebranding Be Cosmetic or Holistic?<\/a><\/strong><\/p>\n\n\n\n<p>This fascinating article by Brandingmag was a must in <a href=\"https:\/\/whiplash.brandsmith.es\/en\/category\/best-reads\/\">our selection<\/a> of best reads. It poses a very interesting question about how rebranding should be.\u00a0Among other engaging thoughts, the author states that \u201cwhile all rebranding allows for cosmetic change, few produce something more substantive, real, and honest. Without taking this occasion for leadership to draw out, articulate, and commit wholly to a more intentional existence (beyond merely turning products into profit) a rebranding investment will ultimately have a far simpler (and limiting) intent, which will be to take something that wasn\u2019t working and change it to something \u2013 anything \u2013 else that might\u201d. (EN)<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/www.puromarketing.com\/10\/36027\/marketing-contenidostendencias-transformaran-branded-content-2022.html\">Trends that will transform Branded Content in 2022<\/a><\/strong><\/p>\n\n\n\n<p>PuroMarketing analyses branded content in 2022, in a context where there is an estimate of more than 400 million Internet users in the world this year. (ES)<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/www.mckinsey.com\/business-functions\/marketing-and-sales\/our-insights\/the-rise-of-commerce-media-the-opportunity-for-cpgs\">Why commerce media is an opportunity for CPGs?<\/a><\/strong><\/p>\n\n\n\n<p>In this report by McKinsey, you will find out the reason why commerce media is becoming a huge opportunity for Consumer-Packaged Goods. A hint: advertisers can take four actions to maximize marketing impact on retail media networks. (EN)<\/p>\n\n\n\n<p><strong><a href=\"http:\/\/www.rrhhdigital.com\/secciones\/compensacion\/150985\/Seis-claves-para-potenciar-el-employer-branding-en-las-empresas?target=_self\u00e7\">Employer branding to make your employees fall in love with your company<\/a><\/strong><\/p>\n\n\n\n<p>RRHH Digital goes through the six key actions every company must take to find, attract and retain the best talents in 2022. (ES)<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/www.reasonwhy.es\/actualidad\/mccann-rebranding-identidad-corporativa-global\">McCann rebrands<\/a><\/strong><\/p>\n\n\n\n<p>The creative agency McCann has carried out a rebranding of its own corporate identity worldwide. The new image, already visible in some of its official profiles on social networks and on its official international website, seeks to capture &#8220;the new McCann&#8221;. (ES)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Whiplash Team, 25th February 2022 Best reads February 2022 Here we propose a short selection of the best reads of the month for brand lovers like you to enjoy over the weekend. Will Rebranding Be Cosmetic or Holistic? This fascinating article by Brandingmag was a must in our selection of best reads. It poses a [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":34752,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[266],"tags":[541,527,540,538],"class_list":["post-34755","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-reads","tag-branded-content","tag-brands-2","tag-employer-branding","tag-rebranding"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Best reads February 2022 - Whiplash<\/title>\n<meta name=\"description\" content=\"A short selection of the best reads of the month that we have picked for brand lovers like you to enjoy over the weekend.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/whiplash.brandsmith.es\/en\/best-reads-february-2022\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Best reads February 2022 - 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