{"id":35155,"date":"2022-09-30T12:42:49","date_gmt":"2022-09-30T10:42:49","guid":{"rendered":"https:\/\/whiplash.brandsmith.es\/?p=35155"},"modified":"2022-09-30T13:11:06","modified_gmt":"2022-09-30T11:11:06","slug":"best-reads-september-2022","status":"publish","type":"post","link":"https:\/\/whiplash.brandsmith.es\/en\/best-reads-september-2022\/","title":{"rendered":"Best reads September 2022"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Whiplash Team, 30th September 2022<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Best reads September 2022<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">For your weekend enjoyment, we share a short selection of the month&#8217;s <a href=\"https:\/\/whiplash.brandsmith.es\/en\/category\/best-reads\/\">best reads <\/a>for brand enthusiasts like you.<\/h4>\n\n\n\n<h5 class=\"wp-block-heading\"><a href=\"https:\/\/www.brandingmag.com\/perri-richman\/esg-as-a-brand-insurance-policy-for-private-companies\/\">The importance <\/a><a href=\"https:\/\/www.brandingmag.com\/perri-richman\/esg-as-a-brand-insurance-policy-for-private-companies\/\" target=\"_blank\" rel=\"noreferrer noopener\">of<\/a><a href=\"https:\/\/www.brandingmag.com\/perri-richman\/esg-as-a-brand-insurance-policy-for-private-companies\/\"> ESG criteria<\/a><\/h5>\n\n\n\n<p>In this interesting article published by Brandingmag, Perry Richman addresses the importance of adopting ESG criteria in private company\u2019s operations. \u201cESG is a set of principles that guide the way a company operates. Being intentional and consistent builds trust and a favorable brand reputation and ensures that long-term value is created for everyone\u201d he states. (EN)<\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><a href=\"https:\/\/www.reasonwhy.es\/actualidad\/profesionales-marketing-cliente-creatividad-informe-wfa\">Disconnection<\/a><a href=\"https:\/\/www.reasonwhy.es\/actualidad\/profesionales-marketing-cliente-creatividad-informe-wfa\" target=\"_blank\" rel=\"noreferrer noopener\"> <\/a><a href=\"https:\/\/www.reasonwhy.es\/actualidad\/profesionales-marketing-cliente-creatividad-informe-wfa\">between marketing and creativity<\/a><\/h5>\n\n\n\n<p>\u201cClients and Creativity\u201d, a new global study conducted by the World Federation of Advertisers (WFA) reveals that many marketers on the advertiser side do not prioritize creativity, despite acknowledging its power to deliver better results. (ES)<\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><a href=\"https:\/\/www.mckinsey.com\/capabilities\/growth-marketing-and-sales\/our-insights\/how-the-apparel-industry-can-adapt-to-inflation\" target=\"_blank\" rel=\"noreferrer noopener\">Adapting to inflation requires action<\/a><\/h5>\n\n\n\n<p>The consulting firm McKinsey analyses the actions that both the clothing industry and clothing stores should implement to avoid the upcoming inflation storm. (EN)<\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><a href=\"https:\/\/www.brandingmag.com\/michael-duffy\/why-brands-matter\/\" target=\"_blank\" rel=\"noreferrer noopener\">Brands matter<\/a><\/h5>\n\n\n\n<p>Although in recent years many reports, such as Havas Group&#8217;s Meaningful Brands, have revealed that 75% of brands could cease to exist tomorrow without anyone thinking it is relevant, Michael Duffy, Global Creative Director of Equator Design, explains in this Brandingmag article, why brands still matter. (ES)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Whiplash Team, 30th September 2022 Best reads September 2022 For your weekend enjoyment, we share a short selection of the month&#8217;s best reads for brand enthusiasts like you. The importance of ESG criteria In this interesting article published by Brandingmag, Perry Richman addresses the importance of adopting ESG criteria in private company\u2019s operations. \u201cESG is [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":35152,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[244,246,248,245],"tags":[546,527,526,581,584,583],"class_list":["post-35155","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","category-empresas","category-lecturas-indispensables","category-sostenibilidad","tag-branding-en-en","tag-brands-2","tag-business-2","tag-creatividad","tag-creativity","tag-marketing-en-2"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Best reads September 2022 - Whiplash<\/title>\n<meta name=\"description\" content=\"For your weekend enjoyment, we share a short selection of the month&#039;s best reads for brand enthusiasts like you.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/whiplash.brandsmith.es\/en\/best-reads-september-2022\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Best reads September 2022 - 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