{"id":35325,"date":"2023-02-10T12:01:02","date_gmt":"2023-02-10T11:01:02","guid":{"rendered":"https:\/\/whiplash.brandsmith.es\/?p=35325"},"modified":"2023-02-10T12:03:55","modified_gmt":"2023-02-10T11:03:55","slug":"consumers-prefer-sustainable-products","status":"publish","type":"post","link":"https:\/\/whiplash.brandsmith.es\/en\/consumers-prefer-sustainable-products\/","title":{"rendered":"Consumers prefer sustainable products"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Whiplash Team, 10<sup>th<\/sup> February 2023<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Consumers prefer sustainable products<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">As awareness of climate change grows, consumers are turning to sustainable products, even if they are more expensive, according to a report by the global e-commerce company Shopify.<\/h4>\n\n\n\n<p>Consumers are not willing to sacrifice their commitment to sustainability for a lower priced product. At least that&#8217;s what the results of a <a href=\"https:\/\/sustainablefuturenews.com\/sustainability\/consumers-still-prioritising-sustainability-despite-cost-of-living-pressures\/\">survey conducted by Shopify<\/a> among 24,000 global consumers and 9,000 small and medium-sized businesses reveal.<\/p>\n\n\n\n<p>According to the report, consumers are willing to invest in sustainable products and services. This shows that sustainability is an important factor when making decisions about what to buy.<\/p>\n\n\n\n<p>Additionally, most of the companies surveyed affirm that the implementation of <a href=\"https:\/\/whiplash.brandsmith.es\/en\/esg-criteria-and-their-importance-for-companies\/\">actions and measures to favour the sustainability<\/a> of their products and services has had a positive impact on their performance.<\/p>\n\n\n\n<p>More than half of the consumers (54%) say they choose their products at retailers that offer carbon-neutral shipping.<\/p>\n\n\n\n<p>Also, they look for options that they consider positive for the planet, such as products of local origin, with a lower carbon footprint, recyclable products or products with ecological packaging.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">The new generations drive the trend<\/h5>\n\n\n\n<p>The main drivers of this trend in responsible consumption are Millennials and members of Generation Z. Of these, 59% and 61%, respectively, say they buy sustainably. And almost a third of the total indicate that they plan to increase their purchases of organic products during 2023.<\/p>\n\n\n\n<p>In short, buyers are willing to pay more for sustainable initiatives. For more than half of those surveyed said reducing carbon emissions is a priority over price.<\/p>\n\n\n\n<p>Moreover, 26% of those surveyed say that businesses that are aligned with their sustainability values have a better chance of earning their loyalty.<\/p>\n\n\n\n<p>\u201cThis report shows that climate awareness is driving purchasing decisions, even in tough economic times,\u201d says Stacy Kauk, Shopify&#8217;s director of sustainability.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Whiplash Team, 10th February 2023 Consumers prefer sustainable products As awareness of climate change grows, consumers are turning to sustainable products, even if they are more expensive, according to a report by the global e-commerce company Shopify. Consumers are not willing to sacrifice their commitment to sustainability for a lower priced product. At least that&#8217;s [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":35324,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[589,268],"tags":[527,590,592,579],"class_list":["post-35325","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-responsible-consumption","category-sustainability","tag-brands-2","tag-consumption-2","tag-resposible-consumption","tag-sustainability-2"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Consumers prefer sustainable products - Whiplash<\/title>\n<meta name=\"description\" content=\"Consumers are turning to sustainable products, even if they are more expensive, according to a report by Shopify.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/whiplash.brandsmith.es\/en\/consumers-prefer-sustainable-products\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Consumers prefer sustainable products - Whiplash\" \/>\n<meta property=\"og:description\" content=\"Consumers are turning to sustainable products, even if they are more expensive, according to a report by Shopify.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/whiplash.brandsmith.es\/en\/consumers-prefer-sustainable-products\/\" \/>\n<meta property=\"og:site_name\" content=\"Whiplash\" \/>\n<meta property=\"article:published_time\" content=\"2023-02-10T11:01:02+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-02-10T11:03:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/whiplash.brandsmith.es\/wp-content\/uploads\/2023\/02\/Whiplash_277_Producto-sostenible-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"612\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Francesca Cordido\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@brandsmith_esp\" \/>\n<meta name=\"twitter:site\" content=\"@brandsmith_esp\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Francesca Cordido\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/whiplash.brandsmith.es\\\/en\\\/consumers-prefer-sustainable-products\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/whiplash.brandsmith.es\\\/en\\\/consumers-prefer-sustainable-products\\\/\"},\"author\":{\"name\":\"Francesca Cordido\",\"@id\":\"https:\\\/\\\/whiplash.brandsmith.es\\\/en\\\/#\\\/schema\\\/person\\\/16c4fc4793f419e109355b0edfca3eb0\"},\"headline\":\"Consumers prefer sustainable products\",\"datePublished\":\"2023-02-10T11:01:02+00:00\",\"dateModified\":\"2023-02-10T11:03:55+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/whiplash.brandsmith.es\\\/en\\\/consumers-prefer-sustainable-products\\\/\"},\"wordCount\":303,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/whiplash.brandsmith.es\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/whiplash.brandsmith.es\\\/en\\\/consumers-prefer-sustainable-products\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/whiplash.brandsmith.es\\\/wp-content\\\/uploads\\\/2023\\\/02\\\/Whiplash_277_Producto-sostenible-2.jpg\",\"keywords\":[\"Brands\",\"consumption\",\"resposible consumption\",\"sustainability\"],\"articleSection\":[\"responsible consumption\",\"Sustainability\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/whiplash.brandsmith.es\\\/en\\\/consumers-prefer-sustainable-products\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/whiplash.brandsmith.es\\\/en\\\/consumers-prefer-sustainable-products\\\/\",\"url\":\"https:\\\/\\\/whiplash.brandsmith.es\\\/en\\\/consumers-prefer-sustainable-products\\\/\",\"name\":\"Consumers prefer sustainable products - 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