{"id":36254,"date":"2024-11-22T13:52:35","date_gmt":"2024-11-22T12:52:35","guid":{"rendered":"https:\/\/whiplash.brandsmith.es\/?p=36254"},"modified":"2024-11-22T13:53:24","modified_gmt":"2024-11-22T12:53:24","slug":"celebrating-25-years-of-pefc","status":"publish","type":"post","link":"https:\/\/whiplash.brandsmith.es\/en\/celebrating-25-years-of-pefc\/","title":{"rendered":"Celebrating 25 Years of PEFC"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Whiplash Team, November 22nd, 2024<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Celebrating 25 Years of PEFC<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">PEFC\u2019s 25th anniversary is a unique opportunity to celebrate sustainable forest management alongside industry leaders and sustainability experts. Christopher Smith, CEO and founder of BrandSmith, will participate as a panelist in this special event, highlighting the key role of brands in connecting with consumers and promoting a more sustainable future.<\/h4>\n\n\n\n<p>On November 29, <a href=\"https:\/\/25aniversario.pefc.es\/\">PEFC will <\/a><a href=\"https:\/\/25aniversario.pefc.es\/\" target=\"_blank\" rel=\"noreferrer noopener\">commemorate<\/a><a href=\"https:\/\/25aniversario.pefc.es\/\"> its 25th anniversary<\/a> at Zenit the Studio (Madrid), bringing together renowned professionals from the forestry sector, opinion leaders, and companies committed to sustainability.<\/p>\n\n\n\n<p>This event, hosted by journalist and communicator Roberto Brasero, promises to be an unforgettable day. It will showcase 25 years of PEFC history, reflecting on its beginnings, current achievements, and the future opportunities to continue protecting our forests.<\/p>\n\n\n\n<p>Our founder and CEO, Christopher Smith, will participate in the expert panel titled <em>&#8220;The Planet Awaits Us&#8221;<\/em>, sharing his vision on how brands can authentically and sustainably connect with their audiences.<\/p>\n\n\n\n<p>At BrandSmith, we have had the privilege of <a href=\"https:\/\/whiplash.brandsmith.es\/marcas-y-consumidores-juntos-por-la-sostenibilidad\/\" target=\"_blank\" rel=\"noreferrer noopener\">collaborating with PEFC Spain<\/a>, PEFC Galicia, PEFC International, and PEFC Portugal, helping to strengthen their brand identity and increase consumer recognition, showcasing their role as a global benchmark in sustainable forest management.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">Complete Event Program:<\/h5>\n\n\n\n<ul class=\"wp-block-list\">\n<li>09:45 \u2013 Registration, green carpet, and 25th Anniversary photo call.<\/li>\n\n\n\n<li>10:15 \u2013 Welcome and opening remarks:\n<ul class=\"wp-block-list\">\n<li>Francisco Carre\u00f1o, President of PEFC Spain.<\/li>\n\n\n\n<li>Eduardo Rojas, President of PEFC International.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>10:30 \u2013 Institutional Framework:\n<ul class=\"wp-block-list\">\n<li>Ivonne Higuero, Secretary-General of CITES.<\/li>\n\n\n\n<li>Juan Carlos Su\u00e1rez-Qui\u00f1ones, Regional Minister for Environment, Housing, and Territorial Planning, Castilla y Le\u00f3n.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>10:45 \u2013 Dialogue Sessions:\n<ul class=\"wp-block-list\">\n<li>Act I: The Pioneers\n<ul class=\"wp-block-list\">\n<li>Joan Botey, forester.<\/li>\n\n\n\n<li>Jos\u00e9 Caus\u00ed, honorary member of PEFC Spain.<\/li>\n\n\n\n<li>In\u00e9s Gonz\u00e1lez Doncel, Professor at ETSI of Forestry and Natural Environment (UPM).<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Act II: The Present of Change\n<ul class=\"wp-block-list\">\n<li>Sergio Martos-Rosillo, Principal Scientist at IGME-CSIC.<\/li>\n\n\n\n<li>Ana Bel\u00e9n Casares, Professor of Administrative Law (University of Le\u00f3n).<\/li>\n\n\n\n<li>Elisabet Alier, President of Alier, S.A.<\/li>\n\n\n\n<li>Bernardo Cruza, Sustainability and CSR Director at El Corte Ingl\u00e9s.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Act III: The Planet Awaits Us\n<ul class=\"wp-block-list\">\n<li>Antonio Bud\u00eda, Director of Operations and Marketing at Microsoft Spain.<\/li>\n\n\n\n<li>Montse Hern\u00e1ndez, Head of the Office of Environment, Climate Action, and Public Health (City of Zaragoza).<\/li>\n\n\n\n<li>Cristina Ouzande, Senior Architect at Ezcurra e Ouzande Arquitectura.<\/li>\n\n\n\n<li>\u00c1lvaro Colino, Director of Sustainable Business Products Coordination at CaixaBank.<\/li>\n\n\n\n<li>Christopher Smith, CEO and Founder of BrandSmith.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>12:25 \u2013 Closing session by Mar\u00eda Jes\u00fas Rodr\u00edguez de Sancho, Director-General of Biodiversity, Forests, and Desertification (MITECO).<\/li>\n\n\n\n<li>12:30 \u2013 Presentation of the book <em>The Taste of the Forest<\/em> by Josep Mar\u00eda Vila, President of PEFC Catalonia.<\/li>\n\n\n\n<li>12:45 \u2013 <em>Somos Bosque<\/em> Awards Ceremony and closing remarks by Ana Bel\u00e9n Noriega, Director-General of PEFC Spain.<\/li>\n\n\n\n<li>13:30 \u2013 Networking cocktail.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p>Since its founding in 1999, PEFC has been at the forefront of sustainable forest certification, setting global standards that connect forest owners, companies, and consumers. Today, its label symbolizes trust and environmental responsibility in markets worldwide.<\/p>\n\n\n\n<p>At BrandSmith, we are proud to be part of this celebration, reaffirming our commitment to sustainability and responsible forest management.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Whiplash Team, November 22nd, 2024 Celebrating 25 Years of PEFC PEFC\u2019s 25th anniversary is a unique opportunity to celebrate sustainable forest management alongside industry leaders and sustainability experts. Christopher Smith, CEO and founder of BrandSmith, will participate as a panelist in this special event, highlighting the key role of brands in connecting with consumers and [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":36249,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[514,268],"tags":[546,526,544,730,579],"class_list":["post-36254","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brandsmith-en","category-sustainability","tag-branding-en-en","tag-business-2","tag-christopher-smith-en","tag-pefc-en","tag-sustainability-2"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Celebrating 25 Years of PEFC - Whiplash<\/title>\n<meta name=\"description\" content=\"PEFC will commemorate its 25th anniversary on November 29. 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