{"id":36270,"date":"2024-11-29T12:09:39","date_gmt":"2024-11-29T11:09:39","guid":{"rendered":"https:\/\/whiplash.brandsmith.es\/?p=36270"},"modified":"2024-11-29T12:39:23","modified_gmt":"2024-11-29T11:39:23","slug":"best-reads-november-2024","status":"publish","type":"post","link":"https:\/\/whiplash.brandsmith.es\/en\/best-reads-november-2024\/","title":{"rendered":"Best reads November 2024"},"content":{"rendered":"\n

Whiplash Team, November 29th, 2024<\/h2>\n\n\n\n

Best reads November 2024<\/h3>\n\n\n\n

We share a brief selection of the best-reads<\/a> for brand enthusiasts like yourselves to enjoy during the weekend.<\/h4>\n\n\n\n
Ten trends that will revolutionize consumer behavior by 2025, according to Kantar<\/a><\/h5>\n\n\n\n

What drives consumers, and how will their decisions evolve by 2025? In its forward-looking analysis, Kantar identifies ten macro trends that will reshape shopping habits, the role of technology in consumption experiences, and sustainability expectations. A glimpse into the future to prepare brands for what\u2019s coming. (ES)<\/p>\n\n\n\n

The power of purpose to drive brand growth<\/a><\/h5>\n\n\n\n

In a market where consumers seek more than just products, brands with authentic and meaningful purposes stand out and thrive. This article from Brand Strategy Insider<\/em> explores how aligning values, purpose, and emotions can become the engine of sustainable growth, connecting with audiences on deeper levels and fostering lasting loyalty. (EN)<\/p>\n\n\n\n

The balance between technology and sustainability will be key in 2025<\/a><\/h5>\n\n\n\n

The new Marketer\u2019s Toolkit 2025<\/em> report from WARC maps out the trends that will transform global marketing in the coming years. From advanced integration of artificial intelligence to prioritizing sustainable strategies, the study gathers insights from over 1,400 marketing experts and highlights how businesses must prepare for a constantly evolving landscape. An essential guide to navigating challenges like ethical personalization, the end of cookies, and the growing prominence of digital content. (ES)<\/p>\n\n\n\n

Rebranding: the necessary push to renew your brand and boost results<\/a><\/h5>\n\n\n\n

Rebranding isn\u2019t just about aesthetics\u2014it\u2019s a powerful strategy to redefine a brand\u2019s identity and adapt to new market realities. But when is the right time to take this step? This article from PuroMarketing<\/em> examines the key factors driving rebranding and how its proper implementation can transform public perception, increase sales, and strengthen marketing efforts. (ES)<\/p>\n\n\n\n

Internal activation: building brands from the heart of the company<\/a><\/h5>\n\n\n\n

In today\u2019s competitive landscape, the strongest brands are built not only externally but also internally. In this analysis, Jim Misener explores how a strong, authentic corporate culture can align internal teams with the company\u2019s mission and values, turning that coherence into visible, meaningful impact for customers and the market. Discover key strategies to make internal activation your brand\u2019s ultimate advantage. (EN)<\/p>\n\n\n\n

Workplace empathy: the key to leading with impact in a changing world<\/a><\/h5>\n\n\n\n

In a workplace transformed by hybrid models, talent shortages, and polarization, empathy emerges as a superpower that transcends being a \u201csoft skill.\u201d This article from consulting firm McKinsey<\/em> examines how empathetic leaders can enhance team well-being, boost productivity, and foster resilient organizational cultures. Practical strategies are also provided to integrate this ability into daily work life, proving that kindness is also effectiveness. (EN)<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Whiplash Team, November 29th, 2024 Best reads November 2024 We share a brief selection of the best-reads for brand enthusiasts like yourselves to enjoy during the weekend. Ten trends that will revolutionize consumer behavior by 2025, according to Kantar What drives consumers, and how will their decisions evolve by 2025? In its forward-looking analysis, Kantar […]<\/p>\n","protected":false},"author":3,"featured_media":36266,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[266,264,267],"tags":[733,617,546,526,565,598,523,524,525,528],"class_list":["post-36270","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-reads","category-employer-branding-en","category-purpose","tag-2025-en","tag-ai","tag-branding-en-en","tag-business-2","tag-employer-brandng-en","tag-ia-en","tag-marcas-en-2","tag-negocio-en","tag-proposito-en","tag-purpose"],"yoast_head":"\nBest reads November 2024 - Whiplash<\/title>\n<meta name=\"description\" content=\"We share a brief selection of the best reads for brand enthusiasts like yourselves to enjoy during the weekend.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/whiplash.brandsmith.es\/en\/best-reads-november-2024\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Best reads November 2024 - 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