{"id":36299,"date":"2024-12-20T10:33:04","date_gmt":"2024-12-20T09:33:04","guid":{"rendered":"https:\/\/whiplash.brandsmith.es\/?p=36299"},"modified":"2024-12-20T10:35:58","modified_gmt":"2024-12-20T09:35:58","slug":"best-reads-december-2024","status":"publish","type":"post","link":"https:\/\/whiplash.brandsmith.es\/en\/best-reads-december-2024\/","title":{"rendered":"Best reads December 2024"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Team Whiplash, December 20th, 2024<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Best reads December 2024<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">To enjoy during the holidays, we\u2019ve put together a brief selection of the <a href=\"https:\/\/whiplash.brandsmith.es\/en\/category\/best-reads\/\">best reads<\/a> for brand enthusiasts like you. We\u2019ll see you back in January!<\/h4>\n\n\n\n<h5 class=\"wp-block-heading\"><a href=\"https:\/\/forbes.es\/opinion\/572715\/gamechangers-4-tendencias-que-transformaran-las-marcas-el-consumo-y-los-negocios-en-2025\/\"><a href=\"https:\/\/forbes.es\/opinion\/572715\/gamechangers-4-tendencias-que-transformaran-las-marcas-el-consumo-y-los-negocios-en-2025\/\">2025: the year of transformation for brands, consumption, and business<\/a><\/a><\/h5>\n\n\n\n<p>In an increasingly dynamic and competitive world, brands and business models are evolving at lightning speed. This article, published in <em>Forbes Spain<\/em> breaks down four key trends that will redefine consumption and business leadership in 2025. A must-read for those looking to stay ahead in the market\u2019s future. <em>(ES)<\/em><\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><a href=\"https:\/\/www.mckinsey.com\/capabilities\/people-and-organizational-performance\/our-insights\/developing-a-resilient-adaptable-workforce-for-an-uncertain-future?stcr=B390E451E4204DEE82EA6534094877E3&amp;cid=other-eml-alt-mip-mck&amp;hlkid=55360fbfbb874c2f90c3fdbb78432797&amp;hctky=12138237&amp;hdpid=460f9733-c294-4253-8278-da5821ca3767\" target=\"_blank\" rel=\"noreferrer noopener\"><a href=\"https:\/\/www.mckinsey.com\/capabilities\/people-and-organizational-performance\/our-insights\/developing-a-resilient-adaptable-workforce-for-an-uncertain-future?stcr=B390E451E4204DEE82EA6534094877E3&amp;cid=other-eml-alt-mip-mck&amp;hlkid=55360fbfbb874c2f90c3fdbb78432797&amp;hctky=12138237&amp;hdpid=460f9733-c294-4253-8278-da5821ca3767\">Building a resilient workforce to face the future<\/a><\/a><\/h5>\n\n\n\n<p>Organizations must adapt to survive and thrive in a labor market marked by uncertainty. This article from McKinsey &amp; Company explores how companies can develop resilient and versatile teams prepared to tackle future challenges. Discover the essentials for leading successfully in times of constant change, from key skills to innovative strategies. <em>(EN)<\/em><\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><a href=\"https:\/\/www.puromarketing.com\/88\/214661\/nuevo-marketing-2025-tendencias-cambios-inevitables-transformaran-estrategias-marcas-empresas\"><\/a><a href=\"https:\/\/www.puromarketing.com\/88\/214661\/nuevo-marketing-2025-tendencias-cambios-inevitables-transformaran-estrategias-marcas-empresas\" target=\"_blank\" rel=\"noreferrer noopener\"><a href=\"https:\/\/www.puromarketing.com\/88\/214661\/nuevo-marketing-2025-tendencias-cambios-inevitables-transformaran-estrategias-marcas-empresas\">Marketing in 2025: trends that will mark a turning point<\/a><\/a><\/h5>\n\n\n\n<p>Innovation and shifts in consumer behavior are reshaping marketing rules. In this article, <em>PuroMarketing<\/em> explores the inevitable transformations that will redefine brand and business strategies in 2025, from technological integration to hyper-personalization. A deep analysis for those aiming to lead in a constantly evolving market. <em>(ES)<\/em><\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><strong><a href=\"https:\/\/www.brandingmag.com\/kevin-perlmutter\/humanity-in-branding-is-ai-driving-or-hindering-your-customers-trust\/\">Humanity and trust: the impact of AI on branding<\/a><\/strong><\/h5>\n\n\n\n<p>Does artificial intelligence strengthen or weaken the relationship between brands and consumers? That&#8217;s what Kevin Perlmutter answers in this article published by <em>Brandingmag<\/em>. He examines how brands can balance the use of AI with the need to maintain genuine human connections\u2014a critical factor in building and preserving customer trust in the digital age. <em>(EN)<\/em><\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><strong><a href=\"https:\/\/www.reasonwhy.es\/actualidad\/gfk-dam-sitios-web-mas-visitados-internet-espana-2024\" target=\"_blank\" rel=\"noreferrer noopener\"><a href=\"https:\/\/www.reasonwhy.es\/actualidad\/gfk-dam-sitios-web-mas-visitados-internet-espana-2024\">The most popular websites in Spain in 2024, according to GfK DAM<\/a><\/a><\/strong><\/h5>\n\n\n\n<p>Which digital platforms dominate user attention in Spain? GfK DAM reveals its ranking of the most visited websites in 2024, providing an analysis that reflects user preferences and online consumption trends in an increasingly competitive environment. Discover the leaders and the sectors setting the pace in the digital era. <em>(ES)<\/em><\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><a href=\"https:\/\/brandingstrategyinsider.com\/how-to-win-cfo-support-for-brand-investment\/\">Convincing the CFO: The strategic value of investing in brandin<\/a><a href=\"https:\/\/brandingstrategyinsider.com\/how-to-win-cfo-support-for-brand-investment\/\" target=\"_blank\" rel=\"noreferrer noopener\">g<\/a><\/h5>\n\n\n\n<p>Proving the financial impact of branding investments is essential to gain the CFO\u2019s support. This article from <em>Branding Strategy Insider<\/em> offers practical strategies to connect brand value with the company\u2019s financial goals, strengthening the case for prioritizing branding as a driver of sustainable growth. <em>(EN)<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Team Whiplash, December 20th, 2024 Best reads December 2024 To enjoy during the holidays, we\u2019ve put together a brief selection of the best reads for brand enthusiasts like you. We\u2019ll see you back in January! 2025: the year of transformation for brands, consumption, and business In an increasingly dynamic and competitive world, brands and business [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":36297,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[266],"tags":[546,598,523,524,741],"class_list":["post-36299","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-reads","tag-branding-en-en","tag-ia-en","tag-marcas-en-2","tag-negocio-en","tag-tendencias-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Best reads December 2024 - Whiplash<\/title>\n<meta name=\"description\" content=\"We\u2019ve put together a brief selection of the best reads for brand enthusiasts like you to enjoy during the holidays. 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