{"id":36348,"date":"2025-02-28T12:08:36","date_gmt":"2025-02-28T11:08:36","guid":{"rendered":"https:\/\/whiplash.brandsmith.es\/?p=36348"},"modified":"2025-02-28T12:08:38","modified_gmt":"2025-02-28T11:08:38","slug":"best-reads-february-2025","status":"publish","type":"post","link":"https:\/\/whiplash.brandsmith.es\/en\/best-reads-february-2025\/","title":{"rendered":"Best reads February 2025"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Whiplash Team, February 28th 2025<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Best reads February 2025<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">We share a brief selection of <a href=\"https:\/\/whiplash.brandsmith.es\/en\/category\/best-reads\/\">must-reads<\/a> for brand enthusiasts like yourselves to enjoy during the weekend.<\/h4>\n\n\n\n<h5 class=\"wp-block-heading\"><a href=\"https:\/\/www.marketingdirecto.com\/actualidad\/marcas-viaje-jesus-calleja-espacio\" target=\"_blank\" rel=\"noreferrer noopener\">Brands that aim high: Jes\u00fas Calleja\u2019s journey to space<\/a><\/h5>\n\n\n\n<p>Jes\u00fas Calleja has taken his passion for adventure to new heights with a space journey\u2014an achievement that also presents a strategic opportunity for the brands involved. This article in <em>MarketingDirecto.com<\/em> explores how companies are using extreme expedition sponsorships to connect with audiences through values like innovation and exploration. Space is becoming a new branding stage, where visibility and emotional engagement play a key role in brand positioning. (ES)<\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><a href=\"https:\/\/brandingstrategyinsider.com\/the-role-of-brand-strategy-lessons-from-the-field\/\" target=\"_blank\" rel=\"noreferrer noopener\">Brand strategy in action<\/a><\/h5>\n\n\n\n<p>A brand\u2019s success depends not only on a well-crafted strategy but also on its execution in the real world. This article in <em>Branding Strategy Insider<\/em> gathers key insights from companies that have successfully differentiated or reinvented themselves through smart strategic decisions. From building a strong identity to adapting to unexpected changes, each case offers valuable lessons on how to create more resilient and relevant brands. (EN)<\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><a href=\"https:\/\/www.puromarketing.com\/13\/215189\/estrategia-silencio-crisis-reputacion-marca-empresarial\" target=\"_blank\" rel=\"noreferrer noopener\">Silence as a strategy: How Brands manage reputation crises<\/a><\/h5>\n\n\n\n<p>When a crisis hits, many companies react immediately, but some choose to remain silent. This article in <em>PuroMarketing<\/em> examines cases where silence has been a deliberate strategy to manage high-risk situations. While it may be perceived as a lack of transparency, in certain contexts, it helps reduce media exposure and prevent unnecessary escalation. When is staying quiet a smart move, and when does it become a liability? (ES)<\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><a href=\"https:\/\/www.brandingmag.com\/oskar-duberg\/why-linear-storytelling-is-flatlining-and-what-to-do-about-it\/\" target=\"_blank\" rel=\"noreferrer noopener\">The decline of linear storytelling and the future of brand narratives<\/a><\/h5>\n\n\n\n<p>Traditional storytelling is losing its effectiveness in a landscape where audiences seek more dynamic and interactive experiences. In <em>Brandingmag<\/em>, Oskar Duberg explains why brands need to adopt new narrative structures to capture attention and create impact. Stories are no longer told from beginning to end but are instead fragmented and adapted across multiple formats. This shift forces brands to rethink how they build and communicate their identities. (EN)<\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><a href=\"https:\/\/www.reasonwhy.es\/actualidad\/famosos-marcas-acreditaciones-empresa-simbolo-estatus\" target=\"_blank\" rel=\"noreferrer noopener\">When corporate accreditations become status symbols<\/a><\/h5>\n\n\n\n<p>Corporate accreditations are no longer just certifications; they have become markers of prestige and exclusivity. This article in <em>Reason Why<\/em> examines how these credentials, once used solely to certify compliance, now reinforce brand identity and project status both inside and outside organizations. From restricted-access offices to corporate memberships with exclusive benefits, companies are leveraging this trend to stand out and strengthen their reputation. (ES) fuera de las organizaciones. Desde oficinas con acceso restringido hasta membres\u00edas corporativas con beneficios exclusivos, las empresas est\u00e1n aprovechando esta tendencia para diferenciarse y fortalecer su reputaci\u00f3n. (ES)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Whiplash Team, February 28th 2025 Best reads February 2025 We share a brief selection of must-reads for brand enthusiasts like yourselves to enjoy during the weekend. Brands that aim high: Jes\u00fas Calleja\u2019s journey to space Jes\u00fas Calleja has taken his passion for adventure to new heights with a space journey\u2014an achievement that also presents a [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":36346,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[266,263,265],"tags":[546,527,526,537,754],"class_list":["post-36348","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-reads","category-branding","category-business","tag-branding-en-en","tag-brands-2","tag-business-2","tag-storytelling-en","tag-strategy-2"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Best reads February 2025 - Whiplash<\/title>\n<meta name=\"description\" content=\"We share a brief selection of must-reads for brand enthusiasts like yourselves to enjoy during the weekend.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/whiplash.brandsmith.es\/en\/best-reads-february-2025\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Best reads February 2025 - 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