Whiplash Team, November 22nd, 2024
Celebrating 25 Years of PEFC
PEFC’s 25th anniversary is a unique opportunity to celebrate sustainable forest management alongside industry leaders and sustainability experts. Christopher Smith, CEO and founder of BrandSmith, will participate as a panelist in this special event, highlighting the key role of brands in connecting with consumers and promoting a more sustainable future.
On November 29, PEFC will commemorate its 25th anniversary at Zenit the Studio (Madrid), bringing together renowned professionals from the forestry sector, opinion leaders, and companies committed to sustainability.
This event, hosted by journalist and communicator Roberto Brasero, promises to be an unforgettable day. It will showcase 25 years of PEFC history, reflecting on its beginnings, current achievements, and the future opportunities to continue protecting our forests.
Our founder and CEO, Christopher Smith, will participate in the expert panel titled “The Planet Awaits Us”, sharing his vision on how brands can authentically and sustainably connect with their audiences.
At BrandSmith, we have had the privilege of collaborating with PEFC Spain, PEFC Galicia, PEFC International, and PEFC Portugal, helping to strengthen their brand identity and increase consumer recognition, showcasing their role as a global benchmark in sustainable forest management.
Complete Event Program:
- 09:45 – Registration, green carpet, and 25th Anniversary photo call.
- 10:15 – Welcome and opening remarks:
- Francisco Carreño, President of PEFC Spain.
- Eduardo Rojas, President of PEFC International.
- 10:30 – Institutional Framework:
- Ivonne Higuero, Secretary-General of CITES.
- Juan Carlos Suárez-Quiñones, Regional Minister for Environment, Housing, and Territorial Planning, Castilla y León.
- 10:45 – Dialogue Sessions:
- Act I: The Pioneers
- Joan Botey, forester.
- José Causí, honorary member of PEFC Spain.
- Inés González Doncel, Professor at ETSI of Forestry and Natural Environment (UPM).
- Act II: The Present of Change
- Sergio Martos-Rosillo, Principal Scientist at IGME-CSIC.
- Ana Belén Casares, Professor of Administrative Law (University of León).
- Elisabet Alier, President of Alier, S.A.
- Bernardo Cruza, Sustainability and CSR Director at El Corte Inglés.
- Act III: The Planet Awaits Us
- Antonio Budía, Director of Operations and Marketing at Microsoft Spain.
- Montse Hernández, Head of the Office of Environment, Climate Action, and Public Health (City of Zaragoza).
- Cristina Ouzande, Senior Architect at Ezcurra e Ouzande Arquitectura.
- Álvaro Colino, Director of Sustainable Business Products Coordination at CaixaBank.
- Christopher Smith, CEO and Founder of BrandSmith.
- Act I: The Pioneers
- 12:25 – Closing session by María Jesús Rodríguez de Sancho, Director-General of Biodiversity, Forests, and Desertification (MITECO).
- 12:30 – Presentation of the book The Taste of the Forest by Josep María Vila, President of PEFC Catalonia.
- 12:45 – Somos Bosque Awards Ceremony and closing remarks by Ana Belén Noriega, Director-General of PEFC Spain.
- 13:30 – Networking cocktail.
Since its founding in 1999, PEFC has been at the forefront of sustainable forest certification, setting global standards that connect forest owners, companies, and consumers. Today, its label symbolizes trust and environmental responsibility in markets worldwide.
At BrandSmith, we are proud to be part of this celebration, reaffirming our commitment to sustainability and responsible forest management.
