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Branding
Purpose
Sustainability
Business
Best reads
EN
ES
We are a branding and advisory firm that helps forward-thinking organisations project purpose through brand and performance. Whiplash is our blog and we publish posts about branding, sustainability and business every week.
New posts
Brands in times of uncertainty: design, resilience and adaptation
26/12/2025
Branding without purpose is just pretty design
12/12/2025
Micro-influencers and communities: the new territory of participatory branding
28/11/2025
Improve your Online Branding!
Now is the best moment to start.
Check our plans
Our favorites
Speak to me, and I’ll tell you what you’re like
02/04/2021
The brand is the business
05/03/2021
The power of brand stories
21/05/2021
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Do you want to read about branding?
Purpose-driven brands that connect with Generation Z
20/09/2024
Inclusive design: accessible and diverse visual identities
11/04/2025
A powerful hinge
14/01/2022
About sustainability?
Celebrating 25 Years of PEFC
22/11/2024
9 Steps to Build a Human-Centric and Customer-Centric Brand
19/05/2023
Zara and Banco Santander in the Best Global Brands 2021
12/11/2021
We have more posts in here
