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Branding
Purpose
Sustainability
Business
Best reads
EN
ES
We are a branding and advisory firm that helps forward-thinking organisations project purpose through brand and performance. Whiplash is our blog and we publish posts about branding, sustainability and business every week.
New posts
Brands in times of uncertainty: design, resilience and adaptation
26/12/2025
Branding without purpose is just pretty design
12/12/2025
Micro-influencers and communities: the new territory of participatory branding
28/11/2025
Improve your Online Branding!
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Our favorites
The power of brand stories
21/05/2021
Four simple steps to maintain brand consistency
04/02/2022
The brand, the most valuable intangible asset
20/11/2020
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Do you want to read about branding?
The power of desire
11/02/2022
Branding and marketing: clarity amidst confusion
16/02/2024
Inclusive design: accessible and diverse visual identities
11/04/2025
About sustainability?
The corporate purpose is gaining ground as the element to attract and retain talent
15/07/2022
Ecodesign products, a challenge for brands
09/07/2021
Build a more transparent supply chain to survive in the new normal
18/09/2020
We have more posts in here
