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Branding
Purpose
Sustainability
Business
Best reads
EN
ES
We are a branding and advisory firm that helps forward-thinking organisations project purpose through brand and performance. Whiplash is our blog and we publish posts about branding, sustainability and business every week.
New posts
Brands in times of uncertainty: design, resilience and adaptation
26/12/2025
Branding without purpose is just pretty design
12/12/2025
Micro-influencers and communities: the new territory of participatory branding
28/11/2025
Improve your Online Branding!
Now is the best moment to start.
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Our favorites
Four simple steps to maintain brand consistency
04/02/2022
The power of brand stories
21/05/2021
The brand, the most valuable intangible asset
20/11/2020
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Do you want to read about branding?
Best reads January 2023
27/01/2023
Is AI replacing traditional design?
17/05/2024
Rebranding, yes or not?
03/11/2023
About sustainability?
What consumers want in 2022
10/12/2021
Social impact adds value to brands
06/11/2020
The challenge for brands in the post-pandemic world
15/10/2021
We have more posts in here