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Branding
Purpose
Sustainability
Business
Best reads
EN
ES
We are a branding and advisory firm that helps forward-thinking organisations project purpose through brand and performance. Whiplash is our blog and we publish posts about branding, sustainability and business every week.
New posts
Branding without purpose is just pretty design
12/12/2025
Micro-influencers and communities: the new territory of participatory branding
28/11/2025
Memes, reels and pop culture: the new language of branding
14/11/2025
Improve your Online Branding!
Now is the best moment to start.
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Our favorites
The brand, the most valuable intangible asset
20/11/2020
Four simple steps to maintain brand consistency
04/02/2022
The brand is the business
05/03/2021
Do you like our blog? Then you'll love our website
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Do you want to read about branding?
Building trust around a brand
31/03/2022
Differences between storytelling and brand story
24/03/2023
The power of visual identity
05/05/2023
About sustainability?
The importance of sustainability being an intrinsic part of the brand
13/10/2023
What consumers want in 2022
10/12/2021
9 Steps to Build a Human-Centric and Customer-Centric Brand
19/05/2023
We have more posts in here
