Team Whiplash, December 20th, 2024
Best reads December 2024
To enjoy during the holidays, we’ve put together a brief selection of the best reads for brand enthusiasts like you. We’ll see you back in January!
2025: the year of transformation for brands, consumption, and business
In an increasingly dynamic and competitive world, brands and business models are evolving at lightning speed. This article, published in Forbes Spain breaks down four key trends that will redefine consumption and business leadership in 2025. A must-read for those looking to stay ahead in the market’s future. (ES)
Building a resilient workforce to face the future
Organizations must adapt to survive and thrive in a labor market marked by uncertainty. This article from McKinsey & Company explores how companies can develop resilient and versatile teams prepared to tackle future challenges. Discover the essentials for leading successfully in times of constant change, from key skills to innovative strategies. (EN)
Marketing in 2025: trends that will mark a turning point
Innovation and shifts in consumer behavior are reshaping marketing rules. In this article, PuroMarketing explores the inevitable transformations that will redefine brand and business strategies in 2025, from technological integration to hyper-personalization. A deep analysis for those aiming to lead in a constantly evolving market. (ES)
Humanity and trust: the impact of AI on branding
Does artificial intelligence strengthen or weaken the relationship between brands and consumers? That’s what Kevin Perlmutter answers in this article published by Brandingmag. He examines how brands can balance the use of AI with the need to maintain genuine human connections—a critical factor in building and preserving customer trust in the digital age. (EN)
The most popular websites in Spain in 2024, according to GfK DAM
Which digital platforms dominate user attention in Spain? GfK DAM reveals its ranking of the most visited websites in 2024, providing an analysis that reflects user preferences and online consumption trends in an increasingly competitive environment. Discover the leaders and the sectors setting the pace in the digital era. (ES)
Convincing the CFO: The strategic value of investing in branding
Proving the financial impact of branding investments is essential to gain the CFO’s support. This article from Branding Strategy Insider offers practical strategies to connect brand value with the company’s financial goals, strengthening the case for prioritizing branding as a driver of sustainable growth. (EN)
