Whiplash Team, January 31st 2025
Best reads January 2025
We share a brief selection of must-reads for brand enthusiasts like yourselves to enjoy during the weekend.
Literary Influencers: The New Phenomenon Driving Bestsellers
Social media has changed the way we discover and consume books. Puro Marketing analyzes this new landscape, where literary influencers have become key players in editorial success, recommending titles that turn into real sales phenomena. Their impact is so significant that publishers can no longer ignore their power in positioning a book in the market. (ES)
Brand Authenticity: A Key Investment in the Age of Imitations?
Today, well-executed imitations can undoubtedly compete with the originals. In this context, brands face a dilemma: is it worth investing in authenticity? Beyond marketing, building a genuine identity could be the key to differentiating and generating loyalty among consumers. But how is that achieved when “fake” seems to reign? This insightful article from Brandingmag answers these questions. (EN)
Content Marketing Platforms: The Key Ally for an Effective Strategy
Amid the saturation of the digital environment, brands need more than just good messages: they require structured strategies and efficient tools. Content marketing platforms have emerged as essential solutions for creating, managing, and distributing high-impact content. Influencer Marketing Hub explains how these tools can optimize your strategy and enhance engagement with your audience. (ES)
The Role of Brands in Solving Business Problems
More than just commercial identifiers, brands can be strategic tools for addressing business challenges, according to this article from Branding Strategy Insider. From building trust to facilitating decision-making, a well-constructed brand acts as a key asset for differentiation and growth. Discover how brands can help businesses solve problems and strengthen their position in the market. (EN)
Corporate Trust in Times of Discontent: Lessons from the Edelman Trust Barometer 2025
Trust in companies has become a scarce resource in a world marked by widespread discontent. According to the Edelman Trust Barometer 2025, companies face the challenge of rebuilding credibility and engagement with their audiences. In this new era, transparency, ethics, and social responsibility emerge as decisive factors in regaining lost trust. (ES)
Commercial Excellence: The Key to Leadership in Consumer Goods in Europe
According to this analysis from McKinsey & Company, commercial excellence has become a decisive factor for the success of consumer goods companies in the European market, which face the challenge of maintaining profitability and relevance in a constantly changing environment. Commercial excellence allows brands to optimize their performance in key areas such as sales, marketing, and customer management. Through data-driven strategies, personalization, and flawless execution, leading companies are redefining their business models to improve their impact on consumers and competitiveness in the industry. (EN)
