Whiplash Team, July 26th 2024
Best reads July 2024
To help you enjoy your summer, we share a brief selection of the best reads for brand enthusiasts like you. We’ll be back in September!
Creativity or controversy: the Nocilla campaign that sparks debate
Nocilla’s recent advertising campaign has stirred up a whirlwind of opinions by featuring the popular Satisfyer in its ads. This strategy, aiming to grab attention by associating with the well-known sexual toy, has divided both the public and marketing experts. While some applaud the boldness and originality of the approach, others deem the mix of a family-oriented product with an adult-themed element inappropriate. This controversy highlights the delicate balance between creativity and ethics in contemporary advertising. Is it a stroke of marketing genius or a risky move that could harm the brand’s image? (ES)
Brands and their image: areas for improvement in modern marketing
Brands are constantly striving for perfection and evolution. A recent study reveals the main areas where these companies believe they should focus on enhancing their impact and relevance in the market. From integrating new technologies to personalizing the customer experience, companies are thinking about their strategies and making significant changes. This self-assessment is crucial for staying current with the expectations and demands of modern consumers, underscoring the importance of adaptation and innovation in the sector. (ES)
Employer branding: attracting Generation Z through innovation
In an increasingly competitive job market, companies are adopting employer branding strategies to attract the attention of Generation Z. This innovative approach goes beyond offering attractive salaries, focusing on creating a brand image that resonates with the values and aspirations of young professionals. Organizations are leveraging digital tools, inclusive corporate culture, and personal development opportunities to stand out as desirable employers. This redefines labor relations and ensures the recruitment of the best-emerging talents, adapting to new market dynamics. (ES)
Oreo revamps its identity: swapping blue for a black and white palette
Oreo the iconic cookie, has surprised the market by replacing its characteristic blue with a new black-and-white color scheme. This change aims to modernize the brand’s image and capture consumers’ attention in an increasingly dynamic and competitive market. The strategy seeks to maintain Oreo’s relevance while adapting to contemporary aesthetic preferences, demonstrating its ability to innovate and evolve in the branding world. (EN)
The future of marketing: centered on people
Marketing is evolving towards a people-centered approach, beyond traditional metrics and impersonal strategies. The article emphasizes the importance of understanding and emotionally connecting with consumers, adapting companies’ strategies to individual needs and audience values. This shift reflects a trend towards personalization and authenticity in brand-consumer interactions, aiming to build lasting, meaningful relationships. (EN)
