Whiplash Team, November 29th, 2024
Best reads November 2024
We share a brief selection of the best-reads for brand enthusiasts like yourselves to enjoy during the weekend.
Ten trends that will revolutionize consumer behavior by 2025, according to Kantar
What drives consumers, and how will their decisions evolve by 2025? In its forward-looking analysis, Kantar identifies ten macro trends that will reshape shopping habits, the role of technology in consumption experiences, and sustainability expectations. A glimpse into the future to prepare brands for what’s coming. (ES)
The power of purpose to drive brand growth
In a market where consumers seek more than just products, brands with authentic and meaningful purposes stand out and thrive. This article from Brand Strategy Insider explores how aligning values, purpose, and emotions can become the engine of sustainable growth, connecting with audiences on deeper levels and fostering lasting loyalty. (EN)
The balance between technology and sustainability will be key in 2025
The new Marketer’s Toolkit 2025 report from WARC maps out the trends that will transform global marketing in the coming years. From advanced integration of artificial intelligence to prioritizing sustainable strategies, the study gathers insights from over 1,400 marketing experts and highlights how businesses must prepare for a constantly evolving landscape. An essential guide to navigating challenges like ethical personalization, the end of cookies, and the growing prominence of digital content. (ES)
Rebranding: the necessary push to renew your brand and boost results
Rebranding isn’t just about aesthetics—it’s a powerful strategy to redefine a brand’s identity and adapt to new market realities. But when is the right time to take this step? This article from PuroMarketing examines the key factors driving rebranding and how its proper implementation can transform public perception, increase sales, and strengthen marketing efforts. (ES)
Internal activation: building brands from the heart of the company
In today’s competitive landscape, the strongest brands are built not only externally but also internally. In this analysis, Jim Misener explores how a strong, authentic corporate culture can align internal teams with the company’s mission and values, turning that coherence into visible, meaningful impact for customers and the market. Discover key strategies to make internal activation your brand’s ultimate advantage. (EN)
Workplace empathy: the key to leading with impact in a changing world
In a workplace transformed by hybrid models, talent shortages, and polarization, empathy emerges as a superpower that transcends being a “soft skill.” This article from consulting firm McKinsey examines how empathetic leaders can enhance team well-being, boost productivity, and foster resilient organizational cultures. Practical strategies are also provided to integrate this ability into daily work life, proving that kindness is also effectiveness. (EN)
