Whiplash Team, October 30th, 2020
Best reads October 2020
Here’s a brief selection of readings for brand enthusiasts like you to enjoy during the weekend!
Starbucks opts for their shops to be unique
Standing out in a saturated market is not easy. That is why the chain has created a unique spaces strategy where it opts in favour for each space to be different, while maintaining the essence of its brand identity. At the beginning of 2020 it published a list of cafés that are true tourist landmarks due to the uniqueness of their architectural space, two of them are in Spain. (SP)
Brand strategy can help shape corporate DNA
Today, the similarity between products and related messages makes corporate branding extremely important. In this context, the companies that succeed are those that generate trust with their customers and comply, with consistency and coherence, with the values of their brand. (EN)
Brand intangible assets are becoming increasingly important
In the last decade the need to demonstrate that intangible assets contribute to the generation of value in organizations has been increasing, and the trend has grown even more during the COVID-19 pandemic, as evidenced in the 4th Edition of the Conference on Innovation in Intangible Metrics organized by the Centre for Reputational Leadership. (SP)
In Spain more than 50% of consumers prefer brands with purpose
According to the results of the second edition of the study “Brands with a conscience: the era of corporate purpose” carried out by the consultancy firm Hotwire, the preference for brands with a purpose is an upward trend among consumers in our country. Furthermore, the study reveals that 81% of consumers believe that it is important for a company to position itself on issues of a social, environmental or development nature. (SP)
Accenture’s new brand purpose and strategy
The consulting firm redefines its purpose as “Fulfilling the promise of technology and human ingenuity” and launches a new business strategy focused on offering “360º value” to all its stakeholders. (SP)
