Whiplash Team, October 4th, 2024

In Valladolid and Zaragoza: The Ecommerce Lab provides the keys to boosting e-commerce

The Ecommerce Lab, organized by the Business+ platform, continues its journey through Spain this October with two new free events in Valladolid and Zaragoza. Christopher Smith, CEO and founder of BrandSmith, will participate as an expert in both, offering key insights on the use of content and social media in customer relationships.

The Business+ content platform for executives and professionals continues its tour of the e-commerce event, Ecommerce Lab 2024, in Valladolid and Zaragoza, on October 17 and 24, respectively. These are the last two opportunities to attend this free event, which will close this year’s tour.

This traveling event, titled 5 Keys to a Successful eCommerce Strategy, designed for executives and professionals seeking to innovate and optimize their digital business strategies, offers a comprehensive view of e-commerce.

Various experts will address topics such as the best techniques to optimize the customer experience and how to maintain a positive brand perception among customers.

Other topics will include the acquisition of qualified traffic, metrics and data analysis to optimize the shopping experience, as well as the importance of efficient logistics in customer relationships.

Christopher Smith, a branding expert, founder, and CEO of BrandSmith, will share his know-how on how to use content and social media to connect with customers and build a relation of trust.

Why attend?

Both events offer a unique opportunity to gain practical tools and knowledge to help you boost your eCommerce in the coming year. It is an excellent opportunity to learn from industry leaders and discover the best strategies to improve the customer experience, increase profitability, and strengthen your brand.

Valladolid

The event, moderated by Miguel Ángel Robles, CEO of Business+ Network, will take place on October 17 at the Sercotel Valladolid Hotel, C. de Puerto Rico, starting at 9:00 AM. Register for free here:

Agenda:

• 9:30-9:50: Presentation on focusing the customer experience and emerging technologies in eCommerce, by Luis Fombellida, Head of Ecommerce and Product at Bodegas Emilio Moro.
• 9:50-10:10: Presentation on how to multiply e-commerce sales by Óscar Suescun Martínez, Customer Service Director & Partner at Copilot.
• 10:10-10:30: Interview with Luis Colmenares, Head of Trade Marketing at CTT Express, on logistics strategies in the digital age.
• 11:00-11:20: Panel on the use of social media and content, featuring Christopher Smith, Founder and CEO of BrandSmith, and Laura González, Founder of L’aura Creative.
• 11:20-11:40: Expert panel on success stories with Paloma Alma, founder of CYCLO Menstruación Sostenible, and Ana Crespo, founder of Appétit Ceramics.

Zaragoza

The event will be held on October 24 starting at 9:00 AM at the Vincci Zaragoza Zentro, Calle del Coso 86. Register for free here:

Agenda:

• 9:30-9:50: Panel on customer experience, with Leandro Lasheras, Head of Ecommerce & Technology at Zerca, and Katia Las Heras, Senior Customer Service Manager at Salgar.
• 9:50-10:10: Presentation on how to multiply e-commerce sales by Óscar Suescun Martínez, Customer Service Director & Partner at Copilot.
• 10:10-10:30: Interview with Luis Colmenares, Head of Trade Marketing at CTT Express, on logistics strategies in the digital age.
• 11:00-11:20: Expert panel on social media and content as key tools with Christopher Smith, CEO and Founder of BrandSmith, and Marta Díe, Founder and CEO of Serendipia.
• 11:20-11:40: Expert panel on success stories with Eduardo Gambero, CEO & Co-Founder of Solo de Croquetas, and Isabel Pascual Salvador, Director of Renting4U.