Best reads March 2025

Whiplash Team, March 28th 2025

We share a brief selection of must-reads for brand enthusiasts like yourselves to enjoy during the weekend.

Discover how seven Spanish brands have managed to secure their place among the select group of the 500 most valuable companies in the world. This article from Control Publicidad invites you to explore the journey of these businesses, highlighting their innovative strategies and the international impact they generate. An inspiring read for anyone interested in business success and global expansion. (ES)

In Brandingmag, the increasingly important role of artificial intelligence in consumer research is examined. With a friendly and optimistic tone, the article invites you to discover how AI can add a human touch to understanding and connecting with customers. Ideal for those looking to grasp the future of branding and the opportunities that technology brings. (EN)

This article from Puromarketing delves into the challenge brands face amidst the proliferation of counterfeits. With a timely focus, it analyses the economic and reputational impact, as well as the strategies that companies can adopt to defend their image. An engaging and insightful read that encourages reflection on the importance of protecting a brand’s value in a globalised market. (ES)

This article from Business Today illustrates how a brand’s legacy and heritage can be the key to building a business that endures over time. With a warm and reflective approach, it examines strategies for consolidating a company’s identity and how heritage branding has become a fundamental pillar in today’s business world. (EN)

In this candid interview from Marketing Directo, Marta Fornos, Marketing Director at Uniqlo, openly shares her vision on the evolution of the fashion sector. With practical examples and an optimistic perspective, she explains how the brand continually reinvents itself to remain competitive in such a dynamic environment. Ideal for those seeking inspiration in the realms of marketing and fashion. (ES)

This ranking from Nagpur Today highlights the ten leading companies in brand reputation management for 2025. The article offers a friendly and detailed overview of the solutions and strategies these firms employ to help brands bolster their image and credibility in an increasingly competitive landscape. (EN)

This article from Reason Why reveals how Guinness is transforming the approach to beer advertising in China. Through interactive experiences and innovative billboards, the brand aims to connect with its audience in a unique way. A fresh and dynamic story that invites you to view advertising from a creative and exciting perspective. (ES)

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11/04/2025

Whiplash Team, March 28th 2025