Whiplash Team, 29th April 2022
Best reads April 2022
Here we propose a short selection of the best reads of the month for brand lovers like you to enjoy over the weekend.
Employees score going back to the office low
Forbes magazine discusses the new survey from Future Forum, a research consortium about the future of work launched by Slack and other partners. The study reveals that full-time office demands are linked to low scores in the worker’s eyes 10,000 employees face a “troubling double standard” when confronted in reality with their bosses. (ES)
Creating value in the transition to a decarbonized world
This interesting article from the consulting firm McKinsey addresses how decarbonization will reshape the economy, open up new markets and endanger others. Now, the authors say, is the time for companies to spot green growth opportunities and act boldly to seize them. (EN)
For brands, creating trust is an objective, not a message
Shachar Meron, Partner & Creative Strategist at Bluegreen Branding, reviews in this article published by Brandingmag why trust is the Holy Grail for brands and how to build trust with consumers by answering a series of key questions. (EN)
Tik Tok, a sales tool for the publishing industry
This review from PuroMarketing explains how going viral on BookTok has propelled decade-old books to the bestseller lists of today, and how this experience shows the social network’s reach as a sales tool. (ES)
