Whiplash Team, 27th January  2023

Best reads January 2023

Here you have a short selection of the best reads for brand lovers like you to enjoy over the weekend.

Marketing and consumption in the age of AI

PuroMarketing reviews consumer and marketing trends for 2023, a year that will be marked by uncertainty and a profound change in the relationship between brands and consumers, mainly due to the explosion of Artificial Intelligence as a generator of new interactions. (ES)

Twingo (Renault), Casio, Ferrari and Rolex, and Shakira’s hit

The four brands featured in Shakira and Bizarrap’s new bestseller, Bzrp Music Sessions, Vol. 53, have experienced an unexpected wave of social media awareness. La Razón newspaper analyses how these brands have benefited from the emotional song by the Colombian singer. (ES)

How to build a leading brand

A powerful brand does not manage to position itself as such just by accident. It is a carefully designed strategic exercise. In this episode of the Branding over wine podcast, Kris Michiels, Business, Marketing & Coms Director of Unilever, explains and offers some insight on how to build a strong brand. (EN)

More bridges and fewer silos to strengthen brands

Brand Strategy Insider looks at why a siled culture is detrimental to organizations and their brands, and how marketing departments can help build bridges across departments by becoming the voice of the consumer within organizations. (EN)

Climate change, a priority for CEOs

Despite the many challenges they face in this new year, for CEOs, on a global scale, climate change continues to be a priority according to Deloitte’s CxO Sustainability Report 2023: Accelerating the ecological transition. (EN)

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