Whiplash Team 25th March 2022
Best reads March 2022
Here we share a short selection of readings for brand lovers like you to enjoy over the weekend.
Is the future of productivity and growth in investing in intangibles?
In this study, the consultancy firm McKinsey offers reasons why those companies capable of dominating investments in intangibles will be able to outperform their peers. An interesting reflection that is based on two initial questions: are we witnessing the beginning of a new stage in the history of capitalism based on learning, knowledge and intellectual capital? And, as economies recover from the pandemic, could a wave of investment in intangible assets breathe new life into productivity and unlock further growth potential? (EN)
The digital income of Spanish companies increases
According to PuroMarketing, 82% of companies in our country increased their digital income in 2021. The information is based on the results of the Multiplica Digital Priorities study. This year, the most prominent priority is to get the most out of digital channels, through increased conversions and sales. (ES)
The Spanish companies that take the lead in attracting and retaining talent
According to the 16th edition of Merco Talento España, the annual ranking brings together the 100 companies with the greatest capacity to attract and retain talent in Spain. Inditex, Mercadona and Coca-Cola are the companies, operating in our country, that stand out in this aspect. (ES)
Meaning of purpose: take your choice
After interviewing 23 CEOs and CMOs of companies of all sizes, David Baldwin, author, entrepreneur, and film producer, comes to the interesting conclusion that when it comes to brand purpose there is no shared definition of the term. He states, in this article published by Brandingmag, that purpose is widely misunderstood as a social mission, used as a weapon, and often relegated to an instrumental function of marketing. (EN)
