Whiplash Team, 26th May 2023

Best reads May 2023

Here you have a short selection of the best reads for brand lovers like you to enjoy over the weekend.

Brands and Zillennials

Born between 1993 and 1998, Zillennials are the generation between Millennials and Generation Z. In Spain, they number around five million. They have purchasing power and a willingness to spend. However, brands often do not consider them in their strategies. PuroMarketing analyzes the reasons why marketing and advertising teams should have them on their radar. (ES)

The secret is being relevant

Making the brand narrative interesting for the press is not an easy task. PR specialist Julia Voloshchenko explains in this article published by Brandingmag how to achieve it. (EN)

The most consumed brands in Spain

Consultancy firm Kantar presented its Brand Footprint 2023, compiled from data on Spanish consumer purchasing behavior between March 2022 and March 2023. (ES)

Lessons from brand management mistakes by Bud Light

David Stewart, Professor Emeritus of Marketing and Business Law at Loyola Marymount University and author of the book Financial Dimensions of Marketing Decisions, analyzes some of the major mistakes made by Bud Light in their recent campaign featuring transgender influencer Dylan Mulvaney. (EN)

Iberdrola’s new logo

Iberdrola has unveiled an evolution of its brand identity, opting for a simpler visual language with solid colors that improve visibility in digital media. It uses a more modern typography with lowercase letters that convey a greater sense of closeness. Additionally, “the new logo is 50% lighter than the previous one, which reduces energy consumption and speeds up download speed on websites and apps,” the company states. (ES)

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