Whiplash Team, October 28th, 2023
Best reads October
To ensure you enjoy your weekend, we’re sharing a brief selection of must-reads for brand enthusiasts like you.
Artificial intelligence is here to stay
PuroMarketing analyzes in-depth, with data and figures, as well as expert business opinions, the value that the use of Artificial Intelligence has gained in a short time and what its future impact on companies will be. (ES)
Generation Z takes on corporate culture
A young American has gone viral with her criticisms of a culture that glorifies overwork. The way of looking at the labor market is not the same as it was 20 years ago. Not even 10 years ago. Not even the same as three years ago. The pandemic has transformed the scale of values and revealed a profound cultural gap between different generations. (ES)
What is a brand campaign?
In this Brandingmag article titled “Brand Campaigns, Part 1: What Are They Exactly?” author John James explores the concept of brand campaigns and their relationship to performance in the marketing industry. The article points out the controversy of whether it is possible to combine “brand” and “performance” in a single campaign. It also addresses the lack of a clear definition of what a brand campaign is, leading to a discussion about the difference between brand campaigns and performance campaigns. The article suggests that both can have similar effects on brand building and sales generation, and questions when and how these strategies should be used. (EN)
Companies must define sustainability indicators
Nacho Satorre, the Operations Director of Hefame, emphasizes the importance of addressing sustainability comprehensively within companies, urging all areas of the organization to define sustainability indicators as an integral part of the business, as, in his opinion, measurement is essential for improvement. During a panel of sustainability experts in pharmaceutical logistics, Satorre proposed three key approaches: cross-functionality, defining indicators (KPIs), and reengineering. He highlighted that sustainability should involve the entire organization and that KPIs should be established to measure aspects such as emissions and fuel consumption, allowing the production to be linked to emissions and improvement measures to be taken. (ES)
The ESG roadmap within the EU is irreversible
This article highlights the growing importance of sustainability in companies and how European regulations are paving the way for sustainability (ESG: environmental, social, and corporate governance). Collaboration between financial institutions and public entities is crucial in supporting companies in their transition to sustainability. Experts emphasize that sustainability is not only a duty but also an opportunity, as companies that meet sustainability goals can receive discounts on their financing. (ES)
This article highlights the growing importance of sustainability in companies and how European regulations are paving the way for sustainability (ESG: environmental, social, and corporate governance). Collaboration between financial institutions and public entities is crucial in supporting companies in their transition to sustainability. Experts emphasize that sustainability is not only a duty but also an opportunity, as companies that meet sustainability goals can receive discounts on their financing. (ES)
