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Branding
Purpose
Sustainability
Business
Best reads
EN
ES
We are a branding and advisory firm that helps forward-thinking organisations project purpose through brand and performance. Whiplash is our blog and we publish posts about branding, sustainability and business every week.
New posts
Brands in times of uncertainty: design, resilience and adaptation
26/12/2025
Branding without purpose is just pretty design
12/12/2025
Micro-influencers and communities: the new territory of participatory branding
28/11/2025
Improve your Online Branding!
Now is the best moment to start.
Check our plans
Our favorites
The brand, the most valuable intangible asset
20/11/2020
The brand is the business
05/03/2021
Speak to me, and I’ll tell you what you’re like
02/04/2021
Do you like our blog? Then you'll love our website
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Do you want to read about branding?
The power of desire
11/02/2022
Best reads November 2024
29/11/2024
Brand misalignment and how to prevent it
11/07/2024
About sustainability?
Ecodesign products, a challenge for brands
09/07/2021
Social impact adds value to brands
06/11/2020
Sustainability, the biggest challenge for brands in 2021
11/12/2020
We have more posts in here