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Branding
Purpose
Sustainability
Business
Best reads
EN
ES
We are a branding and advisory firm that helps forward-thinking organisations project purpose through brand and performance. Whiplash is our blog and we publish posts about branding, sustainability and business every week.
New posts
Branding without purpose is just pretty design
12/12/2025
Micro-influencers and communities: the new territory of participatory branding
28/11/2025
Memes, reels and pop culture: the new language of branding
14/11/2025
Improve your Online Branding!
Now is the best moment to start.
Check our plans
Our favorites
The power of brand stories
21/05/2021
The brand, the most valuable intangible asset
20/11/2020
Four simple steps to maintain brand consistency
04/02/2022
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Do you want to read about branding?
Coca-Cola Olympic: the magic of hugs
19/07/2024
Innovation and differentiation are keys to the success
26/01/2024
Spanish brands lose millions by failing to communicate their sustainability effectively
08/03/2024
About sustainability?
Greenwashing vs greenbranding: building a truly sustainable brand
12/09/2025
Build a more transparent supply chain to survive in the new normal
18/09/2020
Best reads October
27/10/2023
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