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Branding
Purpose
Sustainability
Business
Best reads
EN
ES
We are a branding and advisory firm that helps forward-thinking organisations project purpose through brand and performance. Whiplash is our blog and we publish posts about branding, sustainability and business every week.
New posts
Greenwashing vs greenbranding: building a truly sustainable brand
12/09/2025
Best reads June 2025
27/06/2025
From Image to Strategic Purpose
13/06/2025
Improve your Online Branding!
Now is the best moment to start.
Check our plans
Our favorites
Speak to me, and I’ll tell you what you’re like
02/04/2021
The brand is the business
05/03/2021
The power of brand stories
21/05/2021
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Do you want to read about branding?
Best reads February 2023
24/02/2023
How to align the organization around the purpose
22/09/2023
Collaborative branding: a strategy for success
01/11/2024
About sustainability?
Ecodesign products, a challenge for brands
09/07/2021
Coca-Cola Olympic: the magic of hugs
19/07/2024
What consumers want in 2022
10/12/2021
We have more posts in here