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Branding
Purpose
Sustainability
Business
Best reads
EN
ES
We are a branding and advisory firm that helps forward-thinking organisations project purpose through brand and performance. Whiplash is our blog and we publish posts about branding, sustainability and business every week.
New posts
Brands in times of uncertainty: design, resilience and adaptation
26/12/2025
Branding without purpose is just pretty design
12/12/2025
Micro-influencers and communities: the new territory of participatory branding
28/11/2025
Improve your Online Branding!
Now is the best moment to start.
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Our favorites
The power of brand stories
21/05/2021
The brand, the most valuable intangible asset
20/11/2020
The brand is the business
05/03/2021
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Do you want to read about branding?
What consumers want in 2022
10/12/2021
Brands and consumers, together, for sustainability
27/11/2020
Design in branding: a strategic investment
12/01/2024
About sustainability?
Best reads October
27/10/2023
Sustainable and transparent, the new duty for brands to survive
22/01/2021
Spanish brands lose millions by failing to communicate their sustainability effectively
08/03/2024
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