Whiplash Team, 25th February 2022
Best reads February 2022
Here we propose a short selection of the best reads of the month for brand lovers like you to enjoy over the weekend.
Will Rebranding Be Cosmetic or Holistic?
This fascinating article by Brandingmag was a must in our selection of best reads. It poses a very interesting question about how rebranding should be. Among other engaging thoughts, the author states that “while all rebranding allows for cosmetic change, few produce something more substantive, real, and honest. Without taking this occasion for leadership to draw out, articulate, and commit wholly to a more intentional existence (beyond merely turning products into profit) a rebranding investment will ultimately have a far simpler (and limiting) intent, which will be to take something that wasn’t working and change it to something – anything – else that might”. (EN)
Trends that will transform Branded Content in 2022
PuroMarketing analyses branded content in 2022, in a context where there is an estimate of more than 400 million Internet users in the world this year. (ES)
Why commerce media is an opportunity for CPGs?
In this report by McKinsey, you will find out the reason why commerce media is becoming a huge opportunity for Consumer-Packaged Goods. A hint: advertisers can take four actions to maximize marketing impact on retail media networks. (EN)
Employer branding to make your employees fall in love with your company
RRHH Digital goes through the six key actions every company must take to find, attract and retain the best talents in 2022. (ES)
The creative agency McCann has carried out a rebranding of its own corporate identity worldwide. The new image, already visible in some of its official profiles on social networks and on its official international website, seeks to capture “the new McCann”. (ES)
