Whiplash Team, July 28th, 2023

Best Reads July 2023

To help you enjoy your summer, we share a brief selection of the best reads for brand enthusiasts like you. We’ll be back in September!

The key to Microsoft’s success

In this article from Brandingmag, Microsoft’s “immerse in reality” approach is thoroughly analyzed. This approach has allowed the company to remain competitive and offer more meaningful solutions to its customers, emphasizing the importance of genuine market connection and learning from users to drive innovation. (EN)

How does Twitter’s change to X affect users?

The Twitter we knew no longer exists. Elon Musk announced the radical rebranding of the company he acquired in October 2022: the iconic blue bird logo is no more, and the social media platform is now called X. CNN analyzes how this change will impact users. (ES)

AI for customer service

AI-enabled customer service is now the quickest and most effective route for institutions to deliver personalized, proactive experiences that drive customer engagement. McKinsey provides an interesting perspective on why AI is the next frontier of customer engagement in this article. (EN)

Financial services are mismanaging their most important asset: brand

The financial services sector faces various issues related to brand management. Despite growth and high investment in the sector, reputation remains a significant challenge due to customers’ lack of trust in financial advisors. Additionally, competition is fierce with thousands of financial advisor firms and limited potential clients. (ES)

Music to customers’ ears

Music has proven to be an effective marketing tool and a way to boost sales in stores. This article from PuroMarketing explains how and why. (ES)

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