Whiplash Team 27th May 2022
Best reads May 2022
Here we share a short selection of the best readings for brand lovers like you to enjoy over the weekend.
How the new Digital Services Law will affect online advertising
Marketin4Commerce analyses the consequences of the new Digital Services Act approved last January by the European Parliament. This new regulation completely changes the rules regarding the collection of user data and the advertising offered to users on various technological platforms, especially Google and Facebook. (ES)
To stand out or not, that is the question
Most brands strive to stand out to position themselves and offer a differential advantage that attracts consumers. But there are arguments that swerve towards “blending in”. That means diluting the brand’s graphic identity (typography, colours, etc.) in the world that represents the industry, thus taking advantage of the overall perception that users have of it. Doug Main, co-founder and creative director of the British agency The Bigger Boat, analyses, in this article published by Brandingmag, the reasons to go unnoticed. (EN)
Diversity, equity, and inclusion, what employees want
Inclusion is a business imperative. In fact, employees who feel included are nearly three times more likely to be enthusiastic and engaged with their organizations. However, building an inclusive culture does not happen overnight. This article by the consulting firm McKinsey explores the advantages for companies of designing an inclusion, equity, and diversity programme. (EN)
Airlines and campaigns for summer 2022
Summer is approaching and airlines have already started to launch their campaigns. Unlike those of 2020 and 2021, which had a general tone, and focused on creating a sense of security in the context of the pandemic or reminding us that the possibility of traveling again was a reality, the campaigns for 2022 focus on an emotional connection with travellers. Puromarketing analyses the campaigns and gives us the insight to understand why each company is betting on its own strengths. (ES)
Borja Borrero: Internationalization is a pending issue in Spain
Forbes interviews Borja Borrero, Executive Director, Iberia, Middle East & LatAm at the international consulting firm Interbrand, about the future of brands in Spain and the changes in the world of branding because of the pandemic. (ES)
