Purpose

Coca-Cola capitalizes on local interpretations of its logo

12/04/2024

Research needs branding too

05/04/2024

Best reads November

24/11/2023

Why brands should avoid greenwashing

05/12/2023

Best reads September 2023

22/09/2023

How to align the organization around the purpose

22/09/2023

A corporate narrative to embrace and protect products

05/12/2023

Best Reads July 2023

28/07/2023

Brands, purpose, and positioning

05/12/2023

Best reads June 2023

30/06/2023